Where collaboration and community mean productivity.

In the most recent addition of Heyman Associates newsletter “Positioning,” several senior leader communicators discuss how a full economic recovery is not only dependent on  restoring consumer confidence, but on rebuilding employee confidence as well.  Below are their insightful assessments on why employees are critical to the success of an organization and what organizations need to address in order to “re-engage” them through three key areas: achieving the highest level of engagement, creating employee ambassadors, and leveraging the right communication tools.

(1) Level of Engagement

Tim Fitzpatrick, Vice President, Marketing & Communication at NextEra Energy, Inc. /Florida Power & Light Company, said that in order to achieve the highest level of employee engagement, employees need to identify with the mission of their company, see a clear line of sight from their work to the achievement of the company’s mission and feel that their individual contribution is important and valued.

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