Since 2010, CMO has released its annual infographic that highlights the social platforms that matter to marketers.
For this year’s guide, CMO.com teamed with data visualization specialist Visual.ly to help with both content and design. For 2014, the Big Four are joined by newcomer SlideShare, 2013 entries Google+ and Pinterest, and Instagram, which makes its second appearance since2012. As in past years, each platform is evaluated by four key criteria: SEO, brand awareness, customer communication, and traffic generation, with performance compared with the past two years (except in cases where the platform was not previously included). READ THE FULL POST
Why is it so important to leverage your employees as brand advocates? Because they’re TWICE as trusted as your C-level executive!
While social business has become a hot buzzword over the last few years, the evidence of success has been hard to capture and measure. Successes are much more clearly identified and defined when it comes to technology and collaboration platform adoption, but much the lines become more blurry when it comes to emotional, cultural impacts and business successes as a result of becoming a social workplace. READ THE FULL POST
The value of the voice of the employee is something I’ve been passionate about for some time. I love this infographic because it provides clear proof points as to why it’s so important to keep employees informed and how doing so results in higher employee engagement.
Attribution: Kevin Ruck, Exploring Internal Communications
Kevin Ruck is a founding director of PR Academy, which provides qualifications and training in all aspects of internal communication and PR. He initiated and designed the internal comms qualifications accredited by the Chartered Institute of Public Relations. Kevin is presently doing a Phd in the measurement of internal communication. He is a regular speaker and author on all aspects of internal comms.
Guest post by: David Bator, Vice President Client Strategy, TemboSocial
Poor customer service and huge profits usually don’t go hand in hand. Rather, when consumers are provided inadequate support, they are likely to take their business elsewhere. Although the service landscape is changing with the advent of new social media and interactive tools, quality support is not confined to the help desk. READ THE FULL POST