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Is there hope for internal e-mail?

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Over 15 years ago, I was sending out all employee e-mail blasts using Outlook. It’s now 2016 and guess what application I’m using to send out e-mail blasts? That’s right. Outlook.

Very few companies have the ability to invest in an enterprise-wide communications system that allows for targeted messaging and also analytics. In my career, I’ve only worked for one such company and it was a “home-grown” (but effective) system. And, as a result, one of the longest suffering issues any internal communications organization faces is the ability to measure the effectiveness of its e-mail campaigns.

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The Top 5 HR Infographics of 2015

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  As defined by the Corporate Executive Board.. The top five Infographics from 2015 that every HR professional should read.

  1. Create Compelling Career Paths for Employees and Organizations — Understand the key strategies your organization can apply to create a dynamic approach to careers that motivates employees. Shift from the traditional promotion-based to a growth-based career culture that benefits both your organization and your employees. 

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Results of BLR’s Employer Branding Survey

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In June, BLR conducted an employer brand survey to solicit input from companies on what they are doing for internal and external employer branding stack up against each other. The purpose of the survey was to provide insight into the following questions and more:

  • How many companies are devoting programs to both internal and external branding?
  • Who at the organization is typically responsible for such programs?
  • What role do prospective, high potential (HIPO), and alumni employees play in branding?

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The Journey from Candidate to Hire Touches Every Aspect of the Employer Brand

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It’s no secret that talent acquisition is evolving faster than it ever has and much of it has been due to candidate expectations of employers what we like to call the “consumerization of the candidate experience.”

Candidates expect an experience on par with the consumer experience and when they make purchase decisions (and what is a career choice other than “our most important purchase decision”), they want an experience that is transparent, relationship-based, personalized and flexible.

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