The 12-Step Social Media Program for Traditional Marketers | Hubspot

Source: The 12-Step Social Media Program for Traditional Marketers

A new e-book from Channel V Media (a HubSpot customer and partner) lays out a good plan for agencies and companies trying to develop a social media plan.

They’ve spelled out 12 key things you must consider when developing a social media program for your business.

It’s a good handbook for in-house marketers, as well as agencies, who are still trying to figure out how to replace their piece-meal campaign-after-campaign approach with a full-blown social media program.

Here’s the 12 Steps:

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Twitter's First 2009 Revenue to Come from Large U.S. Corporations

Source: ReadWriteWeb

According to a recent Bloomberg report, Twitter plans to target a handful of large corporations currently using the service to generate its first revenue this year.While he would not release exact sales figures, Twitter co-founder Biz Stone was quoted in the post as saying, “The idea is if they are getting value out of Twitter, then we could add more value to what they are doing and we could get some revenue… We think we’ll get to something this year, however simple, that shows we’re making some money.”

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Value-Driven Intranet Design

Came across this oldie, but goodie and thought I would share:

by Shiv Singh, Boxes and Arrows, on 2004/02/09

“Fundamentally, your intranet must be tied to value creation like other business services within your organization.”

Within most corporations, taking ownership of an intranet is an unglamorous, exhausting, and thankless job for a new intranet manager. Many corporate intranets lack thoughtful, focused, and disciplined design and are often extremely large and unwieldy. Fixing these intranets can seem an impossible and futile task.

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Surveys Find Social Media an Increasingly Important Employee Engagement Tool

Web 2.0 and Employee Communications Survey (Aon Human Capital Consulting)

From the survey: The Aon survey “results show a much broader use of Web 2.0 media among all generations, whether hourly or salaried, not to socialize, but to get their jobs done. With a broader, multi‐generational audience using Web 2.0 media today, employers have another reason to look closely at harnessing the power of Web 2.0 media and integrating these tools into their internal communications.

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Setting Social Media Guidelines, not Policies in the Workplace

Source: Employees Linking Work, Social Media
By Wailin Wong |Tribune Newspapers June 11, 2009

Sun Microsystems exhorts its blogging employees, “Don’t tell secrets.”

IBM advises its workers, “Don’t pick fights, be the first to correct your own mistakes, and don’t alter previous posts without indicating that you have done so.”

And DePaul University says, “Don’t be a mole” by pretending to be someone else.

These guidelines are a sampling of how workplaces are crafting policies on employees’ use of social media platforms such as blogs and networking Web sites. The technology’s tendency to blur personal and professional lines, as well as its ability to quickly spread information or misinformation, has companies grappling with thorny issues that aren’t fully addressed in existing policies on e-mail and general Internet use.

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