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A new e-book from Channel V Media (a HubSpot customer and partner) lays out a good plan for agencies and companies trying to develop a social media plan.
They’ve spelled out 12 key things you must consider when developing a social media program for your business.
It’s a good handbook for in-house marketers, as well as agencies, who are still trying to figure out how to replace their piece-meal campaign-after-campaign approach with a full-blown social media program.
Here’s the 12 Steps: