Social Media is an Opportunity to Listen and Engage

This article was originally written in April; however, it still has relevancy, so I thought I would repost. Enjoy!


Original Source: The case for social media, Ragan Communications

Examples of companies that use social media to listen and build relationships with employees and customers

Turkish proverb: If speaking is silver, then listening is gold

“It is an exciting time to be a communicator” was tweeted and retweeted during Ragan’s Social Media Conference in Las Vegas.

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7 Kinds of Relationship to Social Media: Which One are You?

Original Source:  7 Kinds of Relationship to Social Media, Active Garage (Tweeted by @Alvin)

Everyone does not view social media with the same lens. Different people have different stands about social media. For some people it’s a nuisance and for others it’s their life.

I have grouped the kinds of relationships people have to social media in seven categories. You may be able to identify yourself in one of them or somewhere in between. You will notice that the investment you make and the returns you get are directly influenced by the approach you take.

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Social Networking Goes to Work

Original Source: Get Real: Social Networking in the Workplace, Information Management

For most serious business professionals, social networking has become a punchline, if not a downright nuisance. When we think of Facebook and MySpace, we picture teens and college students throwing sheep, sending virtual flowers and playing Mafia-themed games. We certainly don’t picture a productivity tool that can improve performance and cut costs.

Yet while this impression of traditional social networks such as Facebook are largely accurate, we shouldn’t let preconceived ideas prevent us from understanding and taking advantage of the potential power of social networking in the workplace. The key to successfully using social media in the workplace lies in understanding that it is a very different animal from its consumer cousins.

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Shape Up The Nation (Case Study): How Social Networking works for a Corporate Wellness Program

It’s annual enrollment time, and companies — even mine — are looking for ways to encourage employees to participate in a corporate wellness program that promotes a healthy lifestyle, as it can ultimately mean reduced benefits costs for a company (e.g., smoking cessation, weight management). However, in these budget-conscious times, cost effective tactics are essential. If there was ever time that social media could be leveraged within corporate culture, a social network to drive wellness participation is almost certainly a no brainer — easy to implement, cost effective, with potential for much higher participation than traditional wellness programs.

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Deloitte’s 2009 Ethics & Workplace Survey Examines the Reputational Risk Implications of Social Networks

The phenomenal growth of online social networks is altering the way people communicate, share ideas, and disseminate information. This enhanced world of connectivity is also rapidly blurring the lines between professional and private lives. And while the openness of these new communications tools creates great opportunities, they can cause ethical dilemmas for individuals and present many challenges for businesses that can leave brands exposed and vulnerable. Deloitte LLP’s 2009 Ethics & Workplace Survey shows that there is great reputational risk associated with social networking as 74% of employed Americans surveyed believe it is easy to damage a brand’s reputation via sites such as Facebook, Twitter, and YouTube.

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Communicate with Employees through Social Media

Original Source: Using Social Media to Improve Employee Engagement, Inside Voice

Last week, The Inside Voice focused on how to introduce social media to your employees. A few years ago, using social media to communicate with employees was new and unproven. Even today, in my conversations with HR teams, many still feel that social media is something that is used for consumers, and rarely for internal communications.

Recently, Talent Management did an article that disputes this mindset. It shows that social media is becoming an increasingly important tool that HR departments use to keep employees engaged. This is based on a recent Employee Engagement Survey completed by the International Association of Business Communicators (IABC) and Buck Consultants.

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