Using Social Media To Redefine The Customer Experience

Original Source: Using Social Media To Redefine The Customer Experience, Analysis by: Josh Weil, CEO & Co-founder,Youth Trends, Inc.

Summary

As social media technologies increasingly become viable marketing solutions, there are significant emerging opportunities for retailers to rethink how they deal with their younger customers. With new tools, resources and learnings released daily, the notion of an improved and technologically enhanced customer experience strategy adds real and tangible value to the factors that influence shopper actions and transactions.

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Is Social Media a Fad or the Biggest Shift Since the Industrial Revolution?

Original Source: Statistics Show Social Media Is Bigger Than You Think

These statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!  Welcome to the Social Media Revolution:

Stats from Video (sources listed below by corresponding #)

  1. By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
  2. Social Media has overtaken porn as the #1 activity on the Web
  3. 1 out of 8 couples married in the U.S. last year met via social media

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14 Reasons Why Enterprise 2.0 Projects Fail

Original Source: 14 Reasons Why Enterprise 2.0 Projects Fail

There are a lot reasons why any project won’t succeed. Enterprise 2.0 is unique, however, in the respect that there is virtually no technology risk but there is much higher risk when it comes to people and organizational issues. Social computing in the enterprise is most successful when there is a healthy community with moderate levels of dysfunction at most. Creating and nurturing a community and keeping it thriving is not something that a project plan alone can achieve or that the traditional stakeholders in software projects are often skilled at. It takes diligence, patience, engagement, emotional intelligence, and understanding of the needs and motivations of participants to be successful for the long term.

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Integrating Social Media into a Web Content Strategy

I recently came across an excellent article for integrating social media into a web content strategy. If you are someone who is responsible for building the web strategy for a client or for your company, this article contains some fantastic thoughts as well as tips. I’ve highlighted some of the information here, but for the full article as well as working examples, you should read it in its entirety on Digital Web Magazine.

Whether you’re an employee or a consultant, it sometimes falls to you to drag an organization into the 21st century—and that often means convincing a company to adopt social media. Someone might even be asking you about some new web tool their son or daughter is using.

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McKinsey Report: Executives Recognize that Web 2.0 has Measurable Benefits for Business

Original Source:  How companies are benefiting from Web 2.0: McKinsey Global Survey Results

According to McKinsey’s  just published Web 2.0 Global Survey,  companies that use social media applications say they’ve seen clear benefits from the technology. The survey was conducted online in June 2009 and received 1,695 responses from executives across industries, regions, and functional specialties. The survey questioned Web 2.0 deployments in three main areas: within their organizations; externally, in their relations with customers; and in their dealings with suppliers, partners, and outside experts.  About 69% of those surveyed said their use of social networks had increased innovation, improved their marketing plans and given them access to new information. The survey found that companies that made the most use of social technologies tended to see the largest benefits.

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