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Original Source: Using Social Media To Redefine The Customer Experience, Analysis by: Josh Weil, CEO & Co-founder,Youth Trends, Inc.
As social media technologies increasingly become viable marketing solutions, there are significant emerging opportunities for retailers to rethink how they deal with their younger customers. With new tools, resources and learnings released daily, the notion of an improved and technologically enhanced customer experience strategy adds real and tangible value to the factors that influence shopper actions and transactions.