These "Old" Brands Use Social Media… Now Why Aren't You?

Original Post: Teaching an Old Brand New Tricks, Marketing Sherpa

Good news: You don’t have to lose sight of your brand’s tried-and-true persona to participate in the quest for deeper engagement at the new social sites. Just think of the social-media generation as a silver-dish serving of people who already want to talk to you; you just need to make them feel comfortable doing it. Easier said than done? Not necessarily. Here are a couple of older brands that are getting it right:

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It's Benefits Renewal Time… and the Perfect Chance to Engage Your Employees

Wow… what a whirlwind couple of weeks it’s been … for a large company, ramping up for the month of October for Benefits Renewal is akin to a retailer ramping up for the holiday season. From a communications perspective, benefits renewal is generates the largest open rates and click throughs on e-mail communications, as well as page views on the corporate intranet. So what does this tell you? That it’s the perfect opportunity to engage employees to not only educate on available benefits options but to also drive the corporate message. And what better way to achieve that than to leverage social media / enterprise 2.0.

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Hi Corporate. It's me, Social Media. Your Newest Employee.

For the most part, Corporate America IS adopting social media, some companies more quickly than others, but hey … we’re gradually getting there. My impressions though, is that most companies focus more on implementing social media from an external marketing and public relations standpoint rather than fully exploring the other side of the house.. internal communications. What about internalizing social media? Building that Enterprise 2.0?

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Dialogue 2.0 – the New Approach to Employee Engagement

Original Post: The Talent Dialogue Approach to Employee Engagement, Deloitte

For many organizations today, the importance of managing talent is no longer an abstraction – it’s an all too pressing reality. Even in the current economy, business leaders are searching for solutions that can help them continue to attract, retain, and engage key talent in an increasingly competitive environment. But though it can be tempting to jump right in and start fi xing things, it’s essential to first develop a foundation of facts that can help you put the right elements together in a winning combination.

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Use Forrester's Profile Tools to Examine the Social Behaviors of Your Audience

By Charlene Li: Many companies approach Social Computing as a list of technologies to be deployed as needed — a blog here, a podcast there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. Forrester categorizes Social Computing behaviors into a ladder with six levels of participation; we use the term Social Technographics® to describe a population according to its participation in these levels. Brands, Web sites, and any other companies pursuing social technologies should analyze their customers’ Social Technographics first and then create a social strategy based on this profile.

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