Happy Thanksgiving, everyone! A thought for the Holiday…

As a member of the Social Media Marketing group, I get the occasional e-mail from the group’s owner, Mike Crosson. Yesterday’s e-mail was so timely for the occasion, I thought I would repost here:

I wish everyone a very happy, safe and special Holiday with your loved ones.

Consider this: just for the day, don’t go on Facebook… instead, show your face to someone you haven’t seen in awhile. Don’t Twitter, unless it’s at a joke one of your friends makes at a party. And the only Flickr you should be looking at is a cozy fireplace or maybe a good movie on TV with your family and a big bowl of popcorn. Can you Digg it?

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Defining Attributes, Responsibilities, & Expectations for Your Social Media Ambassadors

So, as a company, you now recognize that a socially networked company makes for a more human workforce. So, what are the next steps to making employees social media ambassadors?

There really are two different approaches to empowering your employees as social media ambassadors. You can either give open access to your entire employee base or start with a “pilot group” of officially recognized ambassadors. I don’t know that either approach has more proven benefits over the other, but if you’re a conservative company like mine, you’ll go for the latter…. and here’s why:

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Seven Social Media Trends for Engaging the Workforce

Fleishman-Hillard recently conducted a webinar on Seven Social Media Trends for Engaging the Workforce. The material covered emerging trends in the use of social media for internal communications and used examples from best-in-class brands to show how social media is being used behind the firewall to improve employee communication and drive business results.

TREND 1: Mobile Tools

Mobile Messaging

AT&T ExecTxt

  • Short-code system sends text messages to employees’ mobile phones
  • Opt-in, voluntary
  • Employees subscribe to executives/lists of their choice
  • Alerts employees to urgent, time-sensitive news and big announcements
  • Reaches the distributed workforce

Mobile Videos and Podcasts


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How to Make Employees Social Media Ambassadors

As companies start to dip their toes into the social media waters, we have seen them implement a couple of different approaches. Some companies start with a small group of employees who are identified as brand ambassadors or official representatives of the company in social media networks. Other companies, such as Zappos and Best Buy, have given their entire employee base access to platforms for participating in social media, thereby making all the employees spokespeople of the company.

The Creative Underground has an excellent blog post on using your employees as brand ambassadors… and while it was written more from the perspective of empowering all your employees to be brand ambassadors, I think it rings true for either approach to social media.

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Reasons You Should Internalize Social Media

Original Post: Social Media and the Internal Brand

Here’s my take on why companies are using social media internally:

1. To inform employees. In its most straightforward way, social media can be just another medium to communicate and inform employees. Blogs in which departments inform their staff, a newsletter with options for employees to give comments, twitter as a micro instant communication channel to employees.

2. To create a shared vision. This takes internal communication to the next level. Using social media to engage with your employees with the objective to embed the company’s mission, vision and values. A CEO internal blog in which he discusses the vision, seeks feedback for improvement and explains how staff can become internal brand ambassadors.

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