It’s raining social media. I LOVE it! And I absolutely love that small to large corporations have really started to see the value in social media. I’ve seen and been approached by many companies who are just on the verge of judiciously implementing the use of social technologies internally as well as externally as an extension of their marketing efforts, to raise brand awareness, and to engage employees.
If you’re a friend of mine on Facebook or Twitter, you more than likely also know that I am a HUGE fan of Foursquare, a location-based social community where you check in to different venues and receive “badges” based on how your check-ins are tagged or categorized. And while many companies are now realizing the benefits of location-based marketing, I, of course, see a huge opportunity to leverage Foursquare-esque technology to engage and motivate employees.
Social recruiting gets a kick in the pants with JIBE, a platform that uses the power of your friends to get hired.
I got my invite today to try out the newest platform for job seekers and recruiters alike. Currently in private beta, JIBE is the epitome of leveraging social graphing for finding candidates as well as positions — job listings are ranked by how often they are viewed and employers can “unlock” applicant profiles and then see who that applicant is connected to. The whole premise builds on how we’ve seen social media used for recruiting thus far and takes it to the next level. And it’s pretty freaking exciting if you ask me.
I don’t think any one really wonders IF they should have a corporate social media policy anymore, but rather it seems the bigger question is how to actually create one. There are many web sites that offer sample policies that are easily findable through a search; however, I thought I would highlight two web resources that I use / visit fairly regularly when researching corporate social media policies.
Original Post: How PR Pros Are Using Social Media for Real Results, Mashable
PR professionals use social media every single day to get the word out about clients, to communicate with customers and to respond to questions or problems. Twitter, Facebook, YouTube and other social sites have quickly become important tools in a PR professional’s overall toolkit.
Original Post: Differentiating Between Social Media and Community Management, by Rachel Happe
As someone who works with social media managers and community managers, it seems the line between the two types of positions is not terribly clear – and maybe doesn’t need to be – but I think it would be helpful to distinguish between the two. Why? Jim will often say that everyone is a community manager and he is right – everyone has a group of constituents which could be cultivated to drive better performance. However, not all companies want, need to, or can cultivate a community. I may see this differently than many and here is my take: