Ten Social Media Strategies for Businesses

Original Post: What Businesses should be doing on Social Media – Ten Strategies, by Lisa Lambert

It’s important that we build relationships with the people who visit our websites.  You want to build relationships with visitors because you want to convert those visitors into leads and sales.  Today’s post is courtesy of Jay Berkowitz of TenGoldenRules.com.  Jay is an exceptional resource, speaker, and has held numerous high ranking positions in the advertising and marketing world. My blog is meant to be a resource for you and to give you as much knowledge as I can about how to market your business online and in social media.  This is no exception.  Jay has a great list of 10 strategies regarding what you should be doing on social media. From Jay himself…

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Ten Rules for Building Your Personal Brand

Original Post: Ten Golden Rules for Building Your Personal Brand, By Jay Berkowitz

  1. Be Your Own Brand Manager – What can you do to improve, package and market your skills for future opportunities in your present company, or for future career goals? My friend Andrea Nirenberg, author of Nonstop Networking said in a recent interview on the 10 Golden Rules podcast “If you were in the grocery store of life, why would somebody pick you up off the shelf? Are you new and improved, repackaged, what are you doing to get the competitive edge?” Is there a course you can take to achieve a new accreditation? How can you use self-study books and learning online through blogs and podcasts? What is your plan to branding your business online? How are you going to take it to the next level? Set specific, measurable goals for yourself.  For example: ‘I will revise my resume and online postings by February’ or ‘I will launch a personal blog by the end of the month’.

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The New Normal: Put Employees at the Top of the Value Pyramid

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At Unstructure.org’s 5th Annual Global Meet in Orlando last week, Vineet Nayar, CEO of HCL Technologies, delivered an extremely compelling message in his Opening Address. He described how, in the new reality for any organization to successfully attain business goals in a post-recession world (“The New Normal”), it must first invert its value pyramid and place employees at the top, creating an environment where the employees are the initiators of transformation and the managers are the supporters who make that transformation reality.

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Location-based Social Media Has Legal Implications for Employers & Employees

Original Post: Employment Law Implications of Location Based Social Media, by Mark J. Chumley

So you just got comfortable with your blog, LinkedIn, and Twitter.  What about location based social media?  Part game and part micro blog, these websites allow you to check in throughout your day with your location and related comments while earning various online honors and prizes.  Thus far, it seems that the two market leaders are Foursquare and Gowalla and they are fighting for market dominance.  According to FastCompany.com:

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Interact with Transparency Using the SMBC's Disclosure Best Practices Toolkit

Original post: Disclosure Best Practices Toolkit, Social Media Business Council

The Disclosure Best Practices Toolkit is a draft series of checklists to help companies, their employees, and their agencies learn the appropriate and transparent ways to interact with blogs, bloggers, and the people who interact with them.

We believe in the principles of transparency and openness, and this document is a way of making this real on the inside. Our goal is not to create or propose new industry standards or rules. These checklists are open source training tools designed to help educate the hundreds or thousands of employees in any large corporation the appropriate ways to interact with the social media community.

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Talent Communities: Incorporate Social Networking into Your Recruiting Strategy

Original post: Developing a Social Media Strategy, By Ryan Leary, Kenexa

As the saying goes, the more things change, the more they stay the same. For corporate recruiters, the need to attract qualified talent in an effort to build a talent pipeline is the same. But how recruiters build talent communities and connect with both passive and active candidates is changing. There’s no denying that recruiting is experiencing a powerful paradigm shift powered by Web 2.0 technology. Web 2.0 is a new category of Internet tools and technologies that includes blogs; social networking sites such as Facebook, LinkedIn and Twitter; and content communities such as YouTube and Flickr that encourage collaboration and communication. According to a recent McKinsey & Company survey on Internet technologies, two-thirds of respondents view Web 2.0 as an important part of maintaining their company’s market position, either to provide a competitive edge, match the competition or address customer demand.

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