Build 'Communities of Purpose' — On Purpose

Original post:  eModeration publishes new white paper: Communities of Purpose

A new white paper from moderation and community management company, eModeration, details how best a ‘community of purpose’ can be managed, to maximise the engagement and support that these communities can offer their members.

The paper, Communities of Purpose, focuses on interactive online communities with a clear goal, otherwise known as ‘communities of purpose’. Brands and not-for-profit organisations alike can establish these communities to act as a focal point for members to meet, contribute content and provide mutual support. Think of Weight WatchersWalk the Walk (raising money to combat breast cancer) or Liberal Democrat Voice for example.

Read More

Why Can't We All Just Get Along (in Social Media)!?

What happens when communities don’t exactly behave the way we intended them to? Fighting and bickering is normal and actually healthy for communities. In fact, if your members aren’t squabbling every once in a while, there’s a good chance that your community isn’t all that compelling to people. If they fight, they care. That said when things get out of hand, it’s time to take action. Below are some very insightful and more common reasons people fight along with the proposed solutions (as suggested by

Read More

Finding New Heights in Social Media (and in Your High Heels)

I have shoes… and LOTS of them. In fact, there’s probably only one thing I love more than social media and that’s high heels. When it comes to shoes, the higher, the better; the more colorful and unique… the more I have to have them. And if you looked inside of my closet, you would know this to be true. Shoes come in all shapes and sizes, colors and varieties, and it’s essential that you find the right fit. Kind of like social media — giving you a unique identity (think Carrie Bradshaw!), putting a little skip in your step, and adding a little swank to your swagger.  And, when have found that combination that fits you perfectly, you will indeed drive conversation. In fact, I have found a lot of commonalities between slipping on a pair of high heels and stepping into social media. Here’s what I’ve found:

Read More

Personal Branding: The Power of You

Today I had the wonderful opportunity to present to the National Black Public Relations Society on how to create an influential and credible personal brand in social media.

There are already a ton of great resources that will tell you where and how you create establish your personal brand in any given social networking platform. So, in this presentation, I chose to focus more on how a personal brand allows you to increase your visibility, demonstrate a unique promise of value and help you stand out among your colleagues, peers and social connections; how the ubiquity of social media tools has given communicators the perfect platform for being recognized as thought leaders, contributors and influencers to social conversation; and how, given all of this, can you balance your personal brand with your company brand.

Read More