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A new white paper from moderation and community management company, eModeration, details how best a ‘community of purpose’ can be managed, to maximise the engagement and support that these communities can offer their members.
The paper, Communities of Purpose, focuses on interactive online communities with a clear goal, otherwise known as ‘communities of purpose’. Brands and not-for-profit organisations alike can establish these communities to act as a focal point for members to meet, contribute content and provide mutual support. Think of Weight Watchers, Walk the Walk (raising money to combat breast cancer) or Liberal Democrat Voice for example.