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It is my great pleasure to present the final post of my colleague Laurie Shook. Laurie brings her vast social media expertise and passion for enterprise 2.0 to introduce a new series on: How to Measure Enterprise Social Success. In Part three below, she analyses the Social Business Index recently launched by Dachis Group, which attempts to measure social engagement related to companies, their markets, partners, and their employees..
Part 3: The Business of Measuring Business
It’s the dreaded question in every social media seminar: What’s the ROI of social media? Occasionally, we see specific case studies that prove the value of social media, but to date, the best proof of its importance is the corporate embarrassment when it is absent.