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Social Knows: Employee Engagement Statistics (Nov 2011)

In our “Social Knows” series, we sniff out and compile statistics and research regarding workplace / workforce management, human resources and employee engagement. The goal is to provide you with the background knowledge necessary to support your own recommendations, findings and strategies. Submissions always welcomed.

Social Media in the Workplace

SHRM Research Spotlight: Social Media in the Workplace

  • 20% of CEO surveyed use LinkedIn; 17% use Facebook; 9% use Twitter; 8% use YouTube; 7% use Photo-sharing applications; 5% use Video-sharing applications
  • 69% of respondents surveyed say their organization does NOT track employee use of social media on company-owned computers or handheld devices
  • 57% of respondents surveyed say their organization does NOT block access to social media on company-owned computers or handheld devices?
  • 68% of respondents surveyed say their organizations have groups or individuals who currently engage in social media activities to reach external audiences
    • Markting – 67%
    • Human Resources – 44%
    • Public Relations – 38%
    • Sales – 24%
    • Management (corporate / senior ) – 20%
    • Customer Service – 15%
    • Information Technology – 12%
    • Operation Logistics – 6%
    • Legal – 3%
    • Accounting / Finance – 2%
    • Other – 8%

IABC Research Foundation and Buck Consultants Employee Engagement Survey

  • Percentage of organizations who encourage employees to participate in social media to share information and express opinions
    • 33% – Small number of employees have access to organizational social media and are encouraged to participate
    • 25% – All employees have access to organizational social media and are encouraged to participate
    • 18% – Some employees, but not all, have access to organizational social media
    • 23% – No employees have access to organizational social media
  • 49% of respondents say their organization have a social media policy in place whereas 28% have one in development or 22% do not have one at all
  • 54% of respondents say their top executives do NOT participate in social media; 35% say their CEOs occasionally do; and 11% say their CEOs participate regularly

Mobile Workforce

Cisco, Connected Technology World Report

  • Two of every three employees surveyed (66 percent) expect IT to allow them to use any device – personal or company-issued – to access corporate networks, applications, and information anywhere at any time, and they expect the types of devices to continue diversifying
  • IT respondents (45 percent) said they are not prepared policy- and technology-wise to support a more borderless, mobile workforce
  • Almost three of every five employees globally (58 percent) admitted that they have allowed non-employees to use their corporate devices unsupervised.
  • IT respondents felt security (57 percent), budget (34 percent), and staff expertise (17 percent) were the biggest barriers to enabling a more distributed workforce, employees often felt IT and corporate policies were the obstacles
  • 70% of employees with smartphones regularly check their emails outside the normal business hours.
  • 42% of employees log onto their business email accounts while home on sick leave.
  • 43% of employees connect to their emails on  their smartphones in order to get ahead and ease their workloads for the following business day.
  • 3 of 5 workers say they do not need to be in the office anymore to be productive
  • 32% of employees globally now rely on more than one mobile device during the typical work day
  • 46% of mobile workers feel most productive in the office while 38% most productive working from home
  • 87% of IT Managers say companies provide workers with mobile phones and cover costs, but more than half of employees with iPhones, Android phones and iPads report they purchased the devices themselves
  • Users accessing web-based email decreased by 6% while users accessing mobile email increased by 36%
  • Of 22-34 year olds, 70% use tablets while only 47& users between the ages of 55-64 use tables, and 65% of users between the ages of 35 – 54 use tablets

iPass, Mobile Workforce Report

  • 61 percent of mobile workers sleep with their smartphone nearby, 43 percent within arm’s reach
  • During downtime, 91 percent of employees check their smartphone every six to 12 minutes
  • 38 percent of mobile workers wake up to check their mobile device during the night
  • 35 percent check email on their device first thing in the morning – even before getting dressed or eating breakfast
  • The average mobile worker works 240 hours a year longer than the general population
  • 94 percent of mobile workers have a smartphone
  • 41 percent of mobile workers have a tablet, and an additional 34 percent of mobile workers intend to purchase a tablet in the next six months
  • 87 percent of mobile workers that own tablets use their tablets for at least some work
  • Among tablet owners, 27 percent have a tablet provided by their workplace and 73 percent have a personally owned tablet

IBM Allows Employees to Use Personal Smartphone Devices for Workplace Tasks

  • By the end of 2011, 100,000 employees of IBM can connect their handheld devices to internal networks of IBM and by 2012 another 100,000 employees will be connected to it.

HR Transformation

2011 Achievers Social HR Survey

  • 98% of HR respondents say they believe that social networking is an important tool for recruiting, retaining and managing employees
  • 82% of HR respondents believe that social networks will be used as an HR tool in their organizations within the next 12 months
  • 85% of HR respondents say their companies plan to increase investment in both time and money in social networks in 2012
  • 52% of HR respondents say that senior management is the biggest hurdle to getting social networks accepted as a legitimate HR tool
  • 90% of HR respondents believe that social networking should be used as an HR tool.
  • Percentage of HR people who believe that social networking tools can have those most impact in these areas:
    • 34% – Reduce cost of recruiting
    • 26% – Reduce costs of communication
    • 22% – Employee Engagement
    • 15% – Career Management
    • 12% – Employee Satisfaction
    • 9% – Employee Retention

Recruiting

Jobvite Social Recruiting Survey

  • 41% of college seniors use some form of social media in their search for employment
  • 90% of HR managers use or plan to use social networking to find employees
  • 64% of employers have used social media to successfully recruit workers
  • Approximately 31% of college seniors have LinkedIn profiles, while nearly 23% have Twitter accounts
  • Almost 70% with accounts on both LinkedIn and Twitter report using them for their job search
  • 81% of college seniors use LinkedIn to distribute their profiles to their network contacts and prospective employers, while almost half use it to research employers

Cisco, Gen-Y Study

  • 40 percent of college students and 45 percent of young employees would accept a lower-paying job if it had more flexibility on device choice, social media access, and mobility than a higher-paying job with less flexibility.
  • 64 percent of college students would ask about social media usage policies during job interviews, and one in four overall (24 percent) said it will be a key factor in determining whether or not to accept an offer.
  • 41 percent of young professionals said their companies marketed a flexible device and social media policy to recruit and attract them.
  • More than half of college students globally (56 percent) replied that if they encountered a company that banned access to social media, they would either not accept the job offer or would join and find a way to get around it anyway.
  • 29 percent of college students believe that once they begin working, it will be their right –- not just a privilege –- to be able to work remotely with a flexible schedule.

Talent Management

Towers Watson, 2011/2012 Talent Management and Rewards Study, North America

Integration of reward and talent management programs

  • Only 36% of organizations with a competency model have linked it to their reward programs.
  • Most organizations have been unable to effectively leverage their investment in HR technology.

Segmentation

  • Only 44% of organizations formally identify employees with critical skills.
  • Fully 68% identify high potentials, but only 28% inform those employees who have been identified.

Agility

  • Short-term incentive (STI) programs provide greater flexibility because payouts can rise or fall depending on business conditions. Funding for STI programs increased sharply last year, from 88% to 111% of target as profits increased, and employers expect to fully fund STI programs in 2011.

Employee / Performance Management

Cornerstone OnDemand Research Survey on Performance Management

  • 50% of employed U.S. adults who have experienced their employer’s review process feel more valued by the company when they receive a performance review that is focused on helping them succeed in their role
  • Only 37% said they’ve been given useful feedback from their manager/employer;
  • Only 34% indicated that they’ve received training and development to help them better perform their job;
  • Only 32% said that their performance goals are aligned with their company’s business objectives; and
  • Only 20% have established career goalswith their manager/employer

IABC Research Foundation and Buck Consultants Employee Engagement Survey

  • 44% of respondents say that individual supervisors is the highest contributing factor to increasing employee engagement; 39% by amount of communication; 31% by change in leadership
  • Percentage of importance of organization’s decisions to develop programs and strategies for engaging employees:
    • 33% – Create a new culture or work environment
    • 28% – Increase productivity
    • 26% – Retain top talent
    • 19% – Increase employee morale
    • 8% – Knowledge transfer to younger employees

Towers Watson, 2010 Global Workforce Survey

  • Only 31% of employees their senior managers communicate openly and honestly
  • 3% thought their managers treated them as key parts of the organization and no fewer than 60% felt their senior managers treated them as just another organizational asset to be managed.
  • Only 39% of employees in the US feel senior management does not exhibit attitudes and behaviors that reflect they care about the well-being of their employees. (29% of employees for UK)
  • Only 47% think their leaders are trustworthy
  • Only 42% think their leaders inspire and engage them
  • 61% question whether their leaders deal effectively with poor performers
  • Only 42% think senior management encourages development of talent

 

Elizabeth

Elizabeth is a strategic communications leader with nearly 20 years experience in both internal and external communications. She is a passionate advocate for developing communications that foster a stronger relationship between the organization and its employees. She is a global keynote speaker on employee engagement and HR communications. Elizabeth is a certified professional in Employer Brand through Universum Global's Employer Branding Academy.

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