Why Social Privacy Needs to be a Social Priority [Infographic]

Original source: The Sad State of Social Media Privacy [Infographic], MDG Advertising

The relationship between social media and privacy has long been a controversial one, but with recent privacy breaches, ever-changing privacy settings and an overall increase in the things we share in social media, there is now renewed attention to the troublesome topic. To shed some light on where consumers stand on social media privacy issues, MDG Advertising created an enlightening infographic that shows consumers’ levels of trust, feelings of control, and attitudes toward online privacy and protection. It also offers insight on what consumers ultimately want in terms of social media and privacy. With consumers becoming more and more concerned about protecting their privacy in the social media era, social networks must make privacy a priority in order to keep consumers as fans and followers.

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Social Collaboration is Here to Stay

Original Source: The State of Social Collaboration, Central Desktop

Social collaboration is here to stay.  In less than five years, the dialogue around social collaboration has shifted from skepticism to “expecticism.”

In the near future, software vendors won’t differentiate on whether or not they are social – virtually all business software will be inherently social. The intranets of tomorrow will ALL be like Facebook. Rapid and hyper collaboration tools that leverage the entire company and remote workers will be “table stakes” in the enterprise.

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7 Trends in Employer Branding for 2012

Original Source: 7 trends in employer branding for 2012, Daniel Wägerth and Joao Araujo

2012 is here and after over 20,000 meetings with companies held by Universum’s team throughout 2011, we’ve had interesting discussions about what to expect this year.  The first impression is that our colleagues in Africa, Asia and US are feeling that the competition for talent is getting fiercer, while the European colleagues see a market where employer brands are getting more innovative and competitive. All in all, we see seven trends that might shape 2012:

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