The Best of 2012’s Social Media White Paper Goodness

Are you addicted to white papers, just as I am? Well, my friends at Awareness, Inc. have put together an epic list of the top 10 social media whitepapers of 2012. Enjoy the white paper goodness. And try to tweet every once in a while so we know you’re still there, K?

Source: Awareness Inc.

To help you understand important shifts in the social media landscape and how they affect marketing, Awareness Inc combed through the juiciest research findings from 2012, pulling out 10 studies and 30 essential takeaways for any successful marketer and created a guide to help you with them . The ten white papers included are:

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Survey Says… Job Feedback Ends Family Feud

More than 19 million employed Americans plan to leave their jobs in the next year. With the average cost to recruit and train one employee estimated at 2.5 times an employee’s salary, the feud between employer and employee job satisfaction could potentially cost U.S. employers $2.1 trillion. Many employers today face the challenge of attracting and retaining top talent with the right skills to move their business forward.

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Work Engaged, Work Inspired – The Benefits of Employee Engagement [#infographic]

Here’s another great infographic on employee engagement…

Engaged workers are happier, more productive, and more enthusiastic about their work. However, the majority of workers are simply spinning their wheels, costing themselves and their companies in terms of both well-being and dollars. In fact, disengaged workers are costing upwards of 370 BILLION in lost productivity annually. That’s billion, folks.

Work inspired, and help keep your team in high gear, by utilizing everyone’s strengths, recognizing others’ contributions, and building a healthy culture. The benefits speak for themselves.

Ways to engage and inspire:

  • Offer recognition – 82% of employees say recognition inspires them

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