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Social Tools, Social Workplace?

Source: Bring Your Own Service, Microsoft Press Release, May 27, 2013

Nearly half of employees report that social tools at work help increase their productivity, but more than 30 percent of companies underestimate the value of these tools and often restrict their use, according to new Microsoft research.

The survey asked 9,908 employees in 32 countries and found that 39 percent of them feel there isn’t enough collaboration in their workplaces, and 40 percent believe social tools help foster better teamwork. More surprisingly, 31 percent said they are willing to spend their own money to buy social tools.

“Employees are already bringing their own devices into their workplaces, but now they are increasingly bringing their own services as well,” said Charlene Li, founder and analyst at Altimeter Group, a firm that studies social media and other technology trends. “Employees expect to work differently, with tools that feel more modern and connected, but are also reflective of how they interact in their personal lives. Enterprise social represents a new way to work, and organizations embracing these tools are improving collaboration, speeding customer responses and creating competitive advantages.”

New survey reveals how information workers around the globe view social tools. The research also found distinct differences between countries, sectors and genders as they relate to the levels of productivity, collaboration and communication tools used in today’s workplace.

Regions

• Employees in the Asia-Pacific region were most likely to attribute higher productivity levels to the increased use of social tools, followed by Latin America and Europe. Employees in Latin America, however, were most likely to credit social tools with greater collaboration in the workplace, followed by the Asia-Pacific region and Europe.

• Greater proportions of workers in Latin America and the Asia-Pacific region are using social tools — and with greater frequency. In contrast, those in North America and Europe have been slower in adopting many social tools.

Sectors

• Financial services and government employees are most likely to say their company places restrictions on the use of social tools, likely due to the high level of regulation in those sectors.

• Moreover, professionals in financial services (74 percent) and government (72 percent) are more likely than those in other fields to say these restrictions are due to security concerns, while those working in retail (59 percent) and travel and hospitality (57 percent) are more likely to blame productivity loss.

Gender

• Men are more likely than women to attribute higher productivity levels to social tools in a professional setting.

• Women are more likely than men to believe their company restricts the use of social tools.

• Men are more likely than women to say these restrictions are due to security concerns, while women are more likely to blame productivity loss.

“Just as email accelerated the pace of business in the ’90s, enterprise social will be the driver of greater agility and transformation in the 21st century workplace,” said Kurt DelBene, president, Microsoft Office Division. “As we look ahead at how collaboration and communications continue to evolve, we believe the tools people use today — email, instant messaging, voice, videoconferencing, social — will come together and be deeply integrated into apps in ways that will speed collaboration and truly transform the way people work.”

Microsoft envisions enterprise social as a fiber connecting all collaboration tools within an enterprise, not as a separate website or app that must be added into employees’ daily mix of activities. As companies start to use social tools such as Yammer, Microsoft Office 365, Microsoft Lync and Microsoft Dynamics CRM for collaboration, sharing and communicating outside and inside their organizations, they stand to benefit from an increase in team collaboration, employee engagement, organizational connectedness, and the flexibility required to react nimbly and quickly to business changes and demands.

For example, “with Lync-Skype connectivity, Skype users will now be able to reach a broader network of colleagues, partners and customers who are using Lync, Microsoft’s unified communications platform, connecting them into organizations of all sizes,” Skype said in a blog post. “Lync provides a consistent, single client experience for presence, instant messaging, voice, video and meetings for business productivity and is owned by over 90 of the Fortune Global 100 companies.”

Done correctly, enterprise social can drive significant business value by improving how employees connect, share information and work across teams and geographies, as well as beyond the firewall to customers, vendors and other key relationships.

“Enterprise social tools like Yammer have helped Red Robin transform a widespread employee base of nearly 30,000 across 44 states into a more tightly knit workforce focused entirely on team member and guest satisfaction,” said Chris Laping, senior vice president of Business Transformation and chief information officer, Red Robin. “Even more importantly, it helps us ensure we reach our workforce — 87 percent are millennials — in the right ways for learning and engagement because how they want to be engaged is through social and mobile.”

More information about the Microsoft survey is available at http://www.microsoft.com/en-us/news/presskits/enterprisesocial. Microsoft also invites participation in the social enterprise conversation happening on Twitter. At “The Worldwide Water Cooler” — http://www.theworldwidewatercooler.com — participants can answer questions and share thoughts via Twitter directly from the site.

Elizabeth

Elizabeth is a strategic communications leader with nearly 20 years experience in both internal and external communications. She is a passionate advocate for developing communications that foster a stronger relationship between the organization and its employees. She is a global keynote speaker on employee engagement and HR communications. Elizabeth is a certified professional in Employer Brand through Universum Global's Employer Branding Academy.

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