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Branding is no longer just for companies. People are increasingly ‘packaging and marketing’ themselves to find employment, whether that’s as a freelancer or for a company contract. The social branding trend is booming; there are how-to guides, blogs, articles and advice columns popping up everywhere with tips on how to perfect that brand and how to use it to connect with others.
Social branding: Building a brand on social media. Social media offers an affordable way to build your brand online, engage more people and easily interact with potential and existing customers and/or employers.