Results of BLR’s Employer Branding Survey

In June, BLR conducted an employer brand survey to solicit input from companies on what they are doing for internal and external employer branding stack up against each other. The purpose of the survey was to provide insight into the following questions and more:

  • How many companies are devoting programs to both internal and external branding?
  • Who at the organization is typically responsible for such programs?
  • What role do prospective, high potential (HIPO), and alumni employees play in branding?
  • How are businesses monitoring their brand and reputation?
  • Which branding strategies are perceived as being most successful?

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The Journey from Candidate to Hire Touches Every Aspect of the Employer Brand

It’s no secret that talent acquisition is evolving faster than it ever has and much of it has been due to candidate expectations of employers what we like to call the “consumerization of the candidate experience.”

Candidates expect an experience on par with the consumer experience and when they make purchase decisions (and what is a career choice other than “our most important purchase decision”), they want an experience that is transparent, relationship-based, personalized and flexible.

So what does that mean for talent acquisition organizations?

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