Net Promoter Score (NPS) and the Employer Brand

imageOne of the most difficult aspects of employer brand measurement is identifying data points that can be directly correlated to the strength of your employer brand. Most importantly, it’s critical to capture both qualitative and quantitative data.

In addition, it takes careful wording and thoughtful consideration to ensure you are eliciting responses that are illustrative of your employer brand versus your employee value proposition (EVP). For example, in a recent employer brand survey, one of the questions asked was “what are the reasons you feel [the company] is a great place to work?” While we were looking for responses on whether the employer brand messaging / visuals were resonating with candidates and employees, we ended up with responses such as “the benefits are great” or “I like the work / life balance” which speak more to EVP attributes.

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Revolutionizing People Analytics

hr-technology-700x467I am not an analytics person. In fact, I barely passed statistics in college. But the world is awash with data. From optimizing supply chains to understanding customer sentiment; from tracking the spread of contagious disease to predicting churn – data and algorithms have given us incredible leverage in business and in life. Although the field of business analytics was born in the 1950s, it was only in the last decade that we saw an exponential increase in our ability to capture data, analyze it, derive insights, and take timely action. Always-on data and predictive intelligence are transforming how we view the world and how decisions are made.

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7 Mistakes to Avoid When Developing Your Employer Brand Strategy

05b40d2Just like employee engagement, the concept of employer brand isn’t new. These days, we just talk about it differently and with a renewed focus. In fact, it’s been around for quite a while. It’s only the relative newbies like myself who have come to realize employer brand embodies everything that we are passionate about: employee value proposition, employee engagement, employee satisfaction and the marketing of that to employees. I’m sure thought leaders — and friends such as Richard Moseley (who wrote the book on employer branding) — will say, “I’ve been talking about this for years!” But you don’t always learn until you’ve actually tried. Here are some mistakes (that I’ve heard of or experienced myself) you should avoid to ensure you develop a strong employer brand that has you standing out in the crowd.

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