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It seems only yesterday that HR Communicators were focused on employee engagement and how to better engage employees through more effective communications, onsite events and employee town halls, employee opinion surveys, and collaborative technology.
Just as we’ve gained a better understanding of employee engagement, now we’ve started hearing a lot about employer brand. At a Talent Brand summit I attended earlier this year, the conversation drifted back and forth between employee engagement and employer brand. And as I participated in the discussions, I realized that many of the attendees were using the words interchangeably while other attendees were asking, “What’s the difference between employee engagement and employer brand?”