Employer Branding is the Perfect Marriage Between HR and Marketing

employer-brand-heartIt seems only yesterday that HR Communicators were focused on employee engagement and how to better engage employees through more effective communications, onsite events and employee town halls, employee opinion surveys, and collaborative technology.

Just as we’ve gained a better understanding of employee engagement, now we’ve started hearing a lot about employer brand. At a Talent Brand summit I attended earlier this year, the conversation drifted back and forth between employee engagement and employer brand. And as I participated in the discussions, I realized that many of the attendees were using the words interchangeably while other attendees were asking, “What’s the difference between employee engagement and employer brand?”

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Why Employer Branding Isn’t Just a ‘Nice to Have’

We’re in the midst of one of the worst hiring crunches of all time.

It’s taking longer than ever to fill positions, and right now 68% of HR managers say they’re having problems with staffing. That number was at 50% in 2013. Under this kind or pressure, anyone who needs to hire is trying to figure out where they can apply the least force for the greatest results. We’re spread thin, and we need to make things happen with the resources we’ve got.

So what about employer branding?

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