Who’s Elizabeth?

There are two things that I absolutely love… social media and 5-inch heels. Aside from the fact that I wear heels so that I can be at eye level with 80% of all adults (hey, I’m a short Asian, give me a break!), there’s nothing sweeter than talking or writing about social media while wearing those 5-inch heels — the combination of which gives me the ability to both figuratively and literally see things from a higher-level perspective.

With over 14 years in the fields of web development, user experience, and employee engagement, I like to say that I’m a geeky-cool, die-hard internet strategist who combines my ridiculous addiction to social media with serious technical expertise and business analysis to communicate with key stakeholders at all levels. I build strategies and measurable tactics for humanizing and marketing a company to internal and external audiences focusing on inside-out communications, brand marketing / awareness and talent acquisition.

I’m passionate about the judicious use of social technologies to create what I call “social synergy” — the ability to drive community, enable collaboration, and increase productivity within the enterprise. I’m a frequent contributor to Social Media Today, where my posts have been listed as top posts enough times to make me just a little bit proud of what I do. I’ve been lucky enough to be invited to speak at webinars for CommunItelligence, the National Black Public Relations Society, as well as other organizations who advocate or are exploring the power of a social media / personal branding to reach and engage audiences.

During normal business hours, I strive to create a best-in-class, self-service corporate intranet that brings employee transactions forward while also enabling ease of use and interactivity — simplifying and streamlining the customer experience overall while also meeting organizational and communication objectives.  (In fact, that was taken from my resume … verbatim.) This role gives me the opportunity to work with many, many talented professionals and access to resources across multiple lines of businesses, giving unique insight into the trials and tribulations of executing an employee portal strategy and standardizations across a corporate enterprise. I participate in the  enterprise-wide Social Media Council for my company as well as helping to launch the pilot Social Media Ambassador program, and explore how social media can be integrated into human resources and corporate communication channels to drive employee engagement.

If you are developing a social media strategy for your organization, or are looking for methods to build engagement with your audience, feel free to contact me… if nothing else, we can talk about shoes.

By the way, the content and views expressed on The Social Workplace are created from my own senseless mind and in no way represent the interests of my not-to-be-mentioned-but-I-know-you-know-where company. There,  said it. [Disclosure Statement]