Original Post: Ten Golden Rules for Building Your Personal Brand, By Jay Berkowitz
- Be Your Own Brand Manager – What can you do to improve, package and market your skills for future opportunities in your present company, or for future career goals? My friend Andrea Nirenberg, author of Nonstop Networking said in a recent interview on the 10 Golden Rules podcast “If you were in the grocery store of life, why would somebody pick you up off the shelf? Are you new and improved, repackaged, what are you doing to get the competitive edge?” Is there a course you can take to achieve a new accreditation? How can you use self-study books and learning online through blogs and podcasts? What is your plan to branding your business online? How are you going to take it to the next level? Set specific, measurable goals for yourself. For example: ‘I will revise my resume and online postings by February’ or ‘I will launch a personal blog by the end of the month’.
