Do you want to make your brand resonate with your employees? Most companies start by using their recognition program to reinforce and explain the desired values and behaviors. But if you want to make those values come alive—–go deeper.
The reality is that employee behavior is a big reflection of your business. It speaks volumes about the authenticity of your value proposition. If employees don’t understand or don’t believe in what your company says it stands for, why should your customers? Give your employees a reason to live the brand and your organization will thrive in the marketplace.