Is Your Social Brand the Authentic You?

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Branding is no longer just for companies. People are increasingly ‘packaging and marketing’ themselves to find employment, whether that’s as a freelancer or for a company contract. The social branding trend is booming; there are how-to guides, blogs, articles and advice columns popping up everywhere with tips on how to perfect that brand and how to use it to connect with others.

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The Connection Between Employment Brand and Employee Engagement [Infographic]

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Image source: CaptivationMedia Do you want to make your brand resonate with your employees? Most companies start by using their recognition program to reinforce and explain the desired values and behaviors. But if you want to make those values come alive—–go deeper.

The reality is that employee behavior is a big reflection of your business. It speaks volumes about the authenticity of your value proposition. If employees don’t understand or don’t believe in what your company says it stands for, why should your customers? Give your employees a reason to live the brand and your organization will thrive in the marketplace.

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Balancing a Personal Brand with a Corporate Brand

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With so many companies who are recognizing the power of inside out communications — leveraging employees as external brand advocates — this is fantastic post by Michael Brito, Edelman Digital, explains how to balance personal brand with a corporate brand. This is a definite read if you are someone who participates in a social media ambassador program or if you are a company that has launched or is exploring the possibility of one.

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