Carmen Hudson’s presentation to HR Executive Forum on Web 2.0 for HR executives: Social Media: Why Should We Care?
Carmen Hudson is a Senior Manager, Talent Acquisition at Yahoo! Inc. She overseas Yahoo’s sourcing team. Prior, Carmen served as Manager, Global Strategic Sourcing at Starbucks Coffee Company where she was responsible for leading the team that develops strategic sourcing strategies for Starbuck’s retail, non-retail and international business units. She has established herself at other marquee companies such as Microsoft and Amazon.
More information on Carmen Hudson is available at: Peopleshark
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carmen hudson,
hr executive forum,
peopleshark,
social media
Original Source:
Get Real: Social Networking in the Workplace, Information Management
For most serious business professionals, social networking has become a punchline, if not a downright nuisance. When we think of Facebook and MySpace, we picture teens and college students throwing sheep, sending virtual flowers and playing Mafia-themed games. We certainly don’t picture a productivity tool that can improve performance and cut costs.
Yet while this impression of traditional social networks such as Facebook are largely accurate, we shouldn’t let preconceived ideas prevent us from understanding and taking advantage of the potential power of social networking in the workplace. The key to successfully using social media in the workplace lies in understanding that it is a very different animal from its consumer cousins.
Strengths of social networking to the workplace, include three main uses: Building teamwork, organizing around a project and organically building a knowledge base. Each of these activities is a key success factor for most businesses, and each can be greatly improved by the use of social networking principles.
Building Teamwork
Historically, businesses have spent a lot of time and effort to build teamwork with staff meetings, holiday parties and offsite company retreats. What do these all have in common? They take place face to face. There is no substitute for actual face-to-face interaction, but company retreats are difficult to justify during tough economic times. We need to draw inspiration from the world of social networking.
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social networking
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Using Social Media to Improve Employee Engagement, Inside Voice
Last week, The Inside Voice focused on how to introduce social media to your employees. A few years ago, using social media to communicate with employees was new and unproven. Even today, in my conversations with HR teams, many still feel that social media is something that is used for consumers, and rarely for internal communications.
Recently, Talent Management did an article that disputes this mindset. It shows that social media is becoming an increasingly important tool that HR departments use to keep employees engaged. This is based on a recent Employee Engagement Survey completed by the International Association of Business Communicators (IABC) and Buck Consultants.
The results surprised me. The number one communication method that companies in the survey used to engage employees and increase productivity was social media, with 79% of the respondents using this tactic. Other, more traditional internal communications were less popular on the survey rankings: email (75%), intranet (72%), face-to-face meetings (50%), website (36%), and employee newsletters (28%).
Blogs are the social media of choice for companies, with 47% of companies currently using blogs. Which social media are companies planning to use in the future? Discussion boards (33%), Wikis (31%), Yammer (29%) and podcasts (28%) top the list.
What are some ways your company can leverage social media to communicate with employees? Here are some ideas to get you started:
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Employee Engagement
Parker LePla’s branding experts, Briana Marrah and Joe LePla, led a workshop at the Advanced Learning Institute’s Internal Branding Conference. They spoke on how to leverage social media tools to engage your employees and create effective brand champions.
Social media tools have added more visibility to your brand, providing a channel for anyone’s opinions and experiences to be distributed to the world almost instantaneously. If this isn’t enough to make you a little nervous, what about the fact that conversations in social media aren’t limited just to your customers? Your employees are online sharing their opinions about you, too. Your employees’ lives and jobs intersect online where the lines between public and private are blurred at best.
Don’t be deterred by this reality! Your employees, if given the right incentives and tools, can become the biggest champions of your brand. They are the most important audience in any brand effort because they both deliver the brand experience and influence public opinion. If you re-examine your internal social media policy through this lens, your employees look less like a ticking time-bomb and more like message mercenaries.
In this presentation, learn ways to utilize social media tools to help, not hinder, your brand. Specifically, you’ll learn:
- Examples of how social media has enhanced and destroyed brand value
- How social media can be used to drive deeper engagement
- Ways to overcome hurdles to implementation and gain organizational buy-in
- How guidelines can ensure that social media touch points stay true to your brand
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brand strategy,
Employee Engagement,
parker lepla
Original Source:
Definitive Guide to Corporate HR Blogging
Real-time social networking via Twitter, Facebook, etc. is certainly all the rage. But fundamentally, blogging still remains the best way to build brand, authority and thought leadership. Lots of companies blog and more and more are joining the world of blogging on a regular basis. Corporate HR blogging on the other hand has a long way to go.
Ben Yoskovitz and Susan Burns have written a definitive guide for corporate HR blogging — a practical, how-to guide on how to setup a blog, get management approval, write great content and build traffic. The guide is 31 pages long – but it’s broken up into small chunks that are easy to read and digest. There’s a list of Top 10 Corporate HR Blogging Tips near the end, along with a list of great online resources for blogging, HR and recruitment.
What you’ll learn:
- Why blogging is important to your success in HR/recruiting
- How to develop the business case for blogging
- How to get management approval
- How to handle bad news and negative criticism
- How to start a blog – the technology, definitions, and more
- How to write a blog – editorial calendars, story ideas, research
- How to build traffic – linking, social media, commenting, etc.
- How to go beyond blogging – Twitter, social networks
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corporate blogging,
recruiting
