Molding aspects of a social media in a medium to large sized corporation can be tricky. Old fashioned corporate philosophy dictates control over the flow of communication be regulated by the proper in house channels only. In the evolution of social we see individuals representing company ideals and company brands when we use to see press releases and public relations broadcasting their spun version. The core of the company’s foundation ordinarily was concealed unless a controversy manifested and then public relations was brought in to fix it.
Being conducted by IntranetBlog.com, over 500 organizations of all sizes from across the planet have already participated and the findings are invaluable – and surprising. If you haven’t already done so, please take 8 minutes to take the Intranet 2.0 Global Survey and you’ll get a copy of the full results including the good, bad and learned lessons. Please also direct clients and fellow colleagues.
About a year ago, I attended a global kick-off for a large project that I was helping to lead and it was a rare opportunity to meet colleagues from all over the US as well as the UK. I freaking LOVED it and it truly was like a reunion