At Unstructure.org’s 5th Annual Global Meet in Orlando last week, Vineet Nayar, CEO of HCL Technologies, delivered an extremely compelling message in his Opening Address. He described how, in the new reality for any organization to successfully attain business goals in a post-recession world (“The New Normal”), it must first invert its value pyramid and place employees at the top, creating an environment where the employees are the initiators of transformation and the managers are the supporters who make that transformation reality.
Although, you might think this is not a novel business approach, within the context of Unstructure.org’s MENSA-type thought leadership discussions and within the context of the “The New… ... Continue Reading →
Original Post: Employment Law Implications of Location Based Social Media, by Mark J. Chumley
So you just got comfortable with your blog, LinkedIn, and Twitter. What about location based social media? Part game and part micro blog, these websites allow you to check in throughout your day with your location and related comments while earning various online honors and prizes. Thus far, it seems that the two market leaders are Foursquare and Gowalla and they are fighting for market dominance. According to FastCompany.com:
The companies both launched eight months earlier at the South by South West interactive festival. Their products pioneered the then-uncharted territory of location-based social networking. On Foursquare, a user “checks in” to locations (as pinpointed via… ... Continue Reading →
Original post: Disclosure Best Practices Toolkit, Social Media Business Council
The Disclosure Best Practices Toolkit is a draft series of checklists to help companies, their employees, and their agencies learn the appropriate and transparent ways to interact with blogs, bloggers, and the people who interact with them.
We believe in the principles of transparency and openness, and this document is a way of making this real on the inside. Our goal is not to create or propose new industry standards or rules. These checklists are open source training tools designed to help educate the hundreds or thousands of employees in any large corporation the appropriate ways to interact with the social media community.
Downloads and Translations
You can download the Disclosure Best Practices Toolkit… ... Continue Reading →
It’s raining social media. I LOVE it! And I absolutely love that small to large corporations have really started to see the value in social media. I’ve seen and been approached by many companies who are just on the verge of judiciously implementing the use of social technologies internally as well as externally as an extension of their marketing efforts, to raise brand awareness, and to engage employees.
Setting enthusiasm aside, one of the things I’ve observed lately is that sometimes these social media efforts are disconnected from one another, and oftentimes one functional organization has little to no awareness of what other organizations are doing. I liken this observation to my many years as a Web developer in… ... Continue Reading →
If you’re a friend of mine on Facebook or Twitter, you more than likely also know that I am a HUGE fan of Foursquare, a location-based social community where you check in to different venues and receive “badges” based on how your check-ins are tagged or categorized. And while many companies are now realizing the benefits of location-based marketing, I, of course, see a huge opportunity to leverage Foursquare-esque technology to engage and motivate employees.
Using Location-Based Information for External Marketing
The popularity of the Foursquare community has increased so much that mega companies are now using the newly introduced Foursquare business tools for social media marketing. For example, Starbucks recently announced a “Barista” Foursquare… ... Continue Reading →
