I am not an analytics person. In fact, I barely passed statistics in college. But the world is awash with data. From optimizing supply chains to understanding customer sentiment; from tracking the spread of contagious disease to predicting churn – data and algorithms have given us incredible leverage in business and in life. Although the field of business analytics was born in the 1950s, it was only in the last decade that we saw an exponential increase in our ability to capture data, analyze it, derive insights, and take timely action. Always-on data and predictive intelligence are transforming how we view the world and how decisions are made.
Not too long ago, the conversation of choice, for me and most other internal communicators, was how to better engage employees through more effective communications, onsite events and employee town halls, employee opinion surveys, and collaborative technology.
My typical work day: Arrive. Work or meetings for roughly 4 or 5 hours. Rush down to grab lunch before the cafeteria closes. Scarf down food at my desk within 10 minutes. Then back to work and meetings for another 4 or 5 hours.
Sound familiar? If so, you’re in good company.
In June, BLR conducted an employer brand survey to solicit input from companies on what they are doing for internal and external employer branding stack up against each other. The purpose of the survey was to provide insight into the following questions and more:
- How many companies are devoting programs to both internal and external branding?
- Who at the organization is typically responsible for such programs?
- What role do prospective, high potential (HIPO), and alumni employees play in branding?
Employee morale is perhaps one of the most important but most difficult things to manage. It’s critical to maintain high morale in order to increase retention, but it’s often difficult to get an accurate read on how employees feel and what is causing them to be dissatisfied. [HR Daily Advisor]
Branding is no longer just for companies. People are increasingly ‘packaging and marketing’ themselves to find employment, whether that’s as a freelancer or for a company contract. The social branding trend is booming; there are how-to guides, blogs, articles and advice columns popping up everywhere with tips on how to perfect that brand and how to use it to connect with others.