I have shoes… and LOTS of them. In fact, there’s probably only one thing I love more than social media and that’s high heels. When it comes to shoes, the higher, the better; the more colorful and unique… the more I have to have them. And if you looked inside of my closet, you would know this to be true. Shoes come in all shapes and sizes, colors and varieties, and it’s essential that you find the right fit. Kind of like social media — giving you a unique identity (think Carrie Bradshaw!), putting a little skip in your step, and adding a little swank to… ... Continue Reading →
Today I had the wonderful opportunity to present to the National Black Public Relations Society on how to create an influential and credible personal brand in social media.
There are already a ton of great resources that will tell you where and how you create establish your personal brand in any given social networking platform. So, in this presentation, I chose to focus more on how a personal brand allows you to increase your visibility, demonstrate a unique promise of value and help you stand out among your colleagues, peers and social connections; how the ubiquity of social media tools has given communicators the perfect platform for being recognized as thought leaders, contributors and influencers to social conversation; and how, given all of this, can you balance your personal… ... Continue Reading →
With so many companies who are recognizing the power of inside out communications — leveraging employees as external brand advocates — this is fantastic post by Michael Brito, Edelman Digital, explains how to balance personal brand with a corporate brand. This is a definite read if you are someone who participates in a social media ambassador program or if you are a company that has launched or is exploring the possibility of one.
Original post: Managing The Conflict Between A Personal Brand And A Corporate Brand, Britopian
Everyone has a brand whether they like it or not. I am not talking about the clothes you wear or the car you drive either; that’s definitely part of it. The brand I am talking about ... Continue Reading →
Whether it be Facebook’s lack of support for privacy, Google’s invasion of our privacy, or our individual inability to realize we no longer have any privacy… Privacy is a huge topic right now. I argue, though, that it’s not just privacy that is failing us. It’s also our inability to apply good ole common sense.
The latest story regarding an employee who got fired for her Facebook update and the ensuing outrage from her supporters really got me to thinking…If I were sitting at a table telling my friends how much I hated my job and criticized the people with whom I work, and my boss was sitting at the next table overhearing the entire conversation… would I get fired? Probably not. But at the very least ... Continue Reading →
First off… this is NOT my typical post. Rather, it’s in honor of my best friend and in celebration of her birthday. So, Happy Birthday, Rosebud. I love you!
[caption id="attachment_2317" align="alignright" width="300" caption="The Wiz - High School (1989) I'm going to be in BIG trouble for posting this!"]
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If you ever saw the two of us, you would immediately notice the contrast. She’s 5’11″ and I’m 5’1″. She wears size 11 shoes that are close to the ground (or no shoes at all). I wear size 6 shoes that are sky high. She loves old (like grave stones & Geneaology {{{ shiver}}} ). I love new (the shinier and newer, the better). She listens and listens and listens ... Continue Reading →
