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Guest Author

Using Social Media to Enhance Company Morale

April 25, 2012

Note: We’re excited to have this guest post by Brad Shorr, Director of Content & Social Media for Straight North. See Brad’s bio at the end of the article.

We tend to think of social media as a set of marketing tools. But a social strategy focused on employees is an option well worth considering.  The human resources approach is particularly applicable in these four corporate environments.

  1. When employees are scattered across multiple geographic locations and have few opportunities to interact.
  2. When employees attend conventions, seminars, and other corporate events on a regular basis.
  3. When employees already use social media and are eager to use it for business purposes as well.
  4. When management is interested in using social media for marketing purposes but is unsure about how to proceed.

Using External Social Media Platforms for Engagement

Information Sharing, Knowledge Building, Relationship Building

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Social Business Part 3: The Business of Measuring Business (feat. @LaurieShook)

October 4, 2011

It is my great pleasure to present the final post of my colleague Laurie Shook. Laurie brings her vast social media expertise and passion for enterprise 2.0 to introduce a new series on: How to Measure Enterprise Social Success. In Part three below, she analyses the Social Business Index recently launched by Dachis Group, which attempts to measure social engagement related to companies, their markets, partners, and their employees..

Part 3: The Business of Measuring Business

Times Square Stock Ticker It’s the dreaded question in every social media seminar: What’s the ROI of social media? Occasionally, we see specific case studies that prove the value of social media, but to date, the best proof of its importance is the corporate embarrassment when it is absent.

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Social Business Part 2: Enterprise Self-Appraisal (feat. @LaurieShook)

September 27, 2011

It is my great pleasure to present my colleague,  Laurie Shook, as a guest blogger. Laurie brings her vast social media expertise and passion for enterprise 2.0 to introduce a new series on: How to Measure Enterprise Social Success. In Part two of three below, she takes a look at Enterprise self-appraisal as measured by the Blogtronix survey “The State of Enterprise 2.0 Collaboration” with some highlights from the study.

Part 2: How do we THINK we are doing?

Chess Media Group issued an interesting survey recently on the State of Enterprise 2.0 Collaboration. What I found most intriguing about the survey was what it had to say about the forces that combine to torpedo enterprise social business. The big surprise for me? It’s the LACK of opposition that’s most noteworthy.

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Social Business: Distinguishing the Misleading Metrics from the Meaningful (feat. Laurie Shook)

September 19, 2011

It is my great pleasure to present my colleague,  Laurie Shook, as a guest blogger. Laurie brings her vast social media expertise and passion for enterprise 2.0 to introduce a new series on: How to Measure Enterprise Social Success. In Part one of three below, she takes a look at some of the metrics that companies bandy about, and an evaluation of which metrics are misleading and which ones are meaningful.

Social Business: Distinguishing the Misleading Metrics from the Meaningful

Part 1: How Do We KNOW how We are Doing?

There’s an old adage, “That which gets measured gets done.” With that in mind, enterprise social champions have to measure their internal collaboration success if they expect to gain more corporate mindshare or funding for 2012.

But how do you measure enterprise social success? And how can enterprise social advocates set realistic expectations for what’s achievable inside the firewall, given the runaway success of consumer-focused engagement platforms like Facebook?

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