Category Archives: Guest Author

Engaged employees key to building a lucrative base of loyal customers

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Guest post by: David Bator, Vice President Client Strategy, TemboSocial

TemboStatus_-_An_eBook_on_setting_the_groundwork_for_changePoor customer service and huge profits usually don’t go hand in hand. Rather, when consumers are provided inadequate support, they are likely to take their business elsewhere. Although the service landscape is changing with the advent of new social media and interactive tools, quality support is not confined to the help desk.

Who’s Using Social Media Anyway?

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Guest post by Ann Barrett, Director eRecruitment & Social Media Strategy at Sun Life Digital. You can find Ann via her Social Recruiting blog where she writes about social media and Human Resources. She can also be found on LinkedIn.

Facebook. Twitter. Google+. Pintrest, Instagram, LinkedIn. They all have become mainstream words we use in our everyday conversation. They have penetrated all forms of media including print, TV, radio, video and digital. It would almost seem strange not to hear or see those familiar icons.

16 Characteristics of a Social Workplace

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Original post: 16 Characteristics of The Social Workplace by Shirley Williams (Blogger of Social Media Pearls)

One tool or platform does not make an organization social. It is not just about the tools- especially in isolation of the bigger picture. Well at least it ought not be. Sensational headlines just feed the fear of those with a  social media phobia.  What organizations and businesses should be thinking about is how can they leverage this new way of doing business.

Making Social Media “Live” at CiscoLive

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It is my great pleasure to present another post from my colleague Laurie Shook. Laurie brings her vast social media expertise and passion for enterprise 2.0 to bring you her insights from Cisco Live.

How do you use social media to create a more engaging tradeshow experience? Based on the pervasive hash tags and social media tracking boards at last week’s Cisco Live in San Diego, Cisco has confronted that challenge successfully. Part of the secret is creating a Social Media Hub.

Using Social Media to Enhance Company Morale

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Note: We’re excited to have this guest post by Brad Shorr, Director of Content & Social Media for Straight North. See Brad’s bio at the end of the article.

We tend to think of social media as a set of marketing tools. But a social strategy focused on employees is an option well worth considering.  The human resources approach is particularly applicable in these four corporate environments.

Social Business Part 3: The Business of Measuring Business (feat. @LaurieShook)

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It is my great pleasure to present the final post of my colleague Laurie Shook. Laurie brings her vast social media expertise and passion for enterprise 2.0 to introduce a new series on: How to Measure Enterprise Social Success. In Part three below, she analyses the Social Business Index recently launched by Dachis Group, which attempts to measure social engagement related to companies, their markets, partners, and their employees..

Part 3: The Business of Measuring Business