From the category archives:

Infographics

Turning Social Influence Into Social Gain

May 17, 2012

Again, I admit… I love me some Awareness Inc. And they’ve recently put together a white paper and infographic on leveraging social influence for marketers. Please note: I do not receive incentive from Awareness Inc. for posting content or whitepapers that is produced by them. Nor have they asked me to post on their behalf. I simply believe in what they do.

As a marketer, your ultimate objective is to influence your audience to believe certain things, to behave in certain ways and ultimately to consume or buy your products and services. Sure, your performance may be judged by a very specific set of metrics, but at the end of the day your objective is to influence your audience.

Influence has many facets: It encompasses perceived status, reputation, authority and rank. It is the single most effective and most enduring marketing asset.

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Employee Investment Means Business Results

May 9, 2012

Through their Employer Solutions Blog, Sage HRMS discusses and provides advice on various HR and payroll topics. Their latest post and infographic illustrates how employees are the most important component in the quest to improve business results.

Why are some companies thriving while others struggle to stay in business? What is the distinctive difference between a good company and a truly great company? The answers to these questions can only be found when looking at what defines the company: its people. The people that make up a company are that organization’s unique and biggest asset. For most businesses, the workforce is also its largest expense, or better put, its largest investment.

Employees are the most important component in the quest to improve business results. It makes sense to treat employee related expenses, like HR technology, as an investment in the workforce. Like any other investment, this critical company investment must yield a healthy return. Sage HRMS calls it the Return on Employee Investment™ or ROEI™.

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Infographic | The Evolution of Sharing and Communication

April 28, 2012

Original source: The Daily Infographic

Communication is the process of conveying information. Almost all species have some sort of communication system. However, successful communication is the trait that has made humans the most successful species.

This infographic shows a timescale of how communication has evolved over time. It’s hard to imagine communication long before the hustle and bustle of email and text messaging. Technological communication has grown exponentially, leaving snail mail to be a thing of the past.

Facebook and Twitter is the most popular form of communication right now. These social giants are changing the game of communication. Today’s communication seems to only be in the form of short spurts with hashtags or tagging. Social media has taken the complexity out of communication, it is no longer organic, but short and to the point.

Today’s style of communication represents the direction society and technology are headed — towards a more efficient form of communication.

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Do "Facebook Breaks" Make Your Employees Happier and More Productive?

April 5, 2012

Click to continue reading “Do "Facebook Breaks" Make Your Employees Happier and More Productive?”

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Putting Social HR in Its Place: The Employee Lifecycle

March 27, 2012

Social HR and the Employee LifecycleWhen I present social business as my passion, the typical listener assumes I’m talking about Yammer, Facebook or Sharepoint. It’s interesting to see how they can easily confuse social platforms as the same as being a social business. But it’s not.

It’s easy to become distracted by shiny, new tools and platforms, but these are just delivery channels. As I’ve learned, and I’m sure as you have as well (if you’re reading this post), being a social business is so much more than that. Social within a business may have began with Marketing and IT, but let’s face it… we’ve reached a point where it’s clear that Human Resources is the GLUE in creating social programs that are not only relevant and adoptable to employees, but ones that transform your organization and its culture. If you’re truly looking to transform your organization through social tools, then your purpose should be based on the human ingredients necessary to drive that change: employees.

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Work is Murder. Nasty, Nasty Murder.

March 13, 2012

Source: Is Your Job Killing You, OnlineUniversity.net

The productivity of the average worker has skyrocketed thanks to technology, but it comes at the price of a sedentary lifestyle. And mounting research suggests that sitting at your desk for eight hours a day can have a dramatic impact on your health.

The past 40 years have seen a lot of changes to the American lifestyle, including the way we work. People are sitting more, getting less exercise, engaging with computers on a daily basis, and finding new ways to get stressed out. So how has this shift in the way we work affected Americans?

Enter the desk and the fact that less than 20% of all jobs require physical activity. We are quickly becoming a workforce where our fingers get more exercise than any other part of our body. And, if not careful, we are allowing our desk jobs to murder us.

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Is Email Overload Killing Your Productivity?

March 9, 2012

Email OverloadAt the tail end of last year, I spoke at the Internal Social Media Forum in Madrid, Spain, where I met Luis Saurez, Knowledge Manager, Community Builder & Social Computing Evangelist in the IBM Software Group division. Two and a half years ago, he developed plan to show his coworkers just how dependent they really were on e-mail, emphasizing how many times a day they were compelled to check it, and proving that it was no longer a productivity tool, but a procrastinator’s best friend. He’s advocated for social software to replace e-mail as the go-to communication method. And in fact, in less than three years, he’s been able to reduce 90% of his incoming e-mail by communicating through social software.

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When Employees aren't Happy, then the Company Isn't Happy

March 6, 2012

Happy Employee, Happy CompanyRemember that saying: “When Mom isn’t happy, then no one is happy.”

It’s true. I’m a mom. So I would know.

I also know the same can be said for employee engagement. When your employees aren’t happy, guess what… your company isn’t happy either.

What are the differences between a happy employee and a disengaged one? Many. Not only are there differences in attitude and performance, but there are definite differences in their value to your company. Many HR professionals struggle to quantify the business impact of a disengaged workforce, and to justify the expense of programs or initiatives aimed at improving employee engagement. But all is not lost. When companies make the engagement of their employees a core initiative, there is not only bottom line return, but when an employee is happy, the company is happy too.

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Final Thoughts on the Superbowl's Social Media Command Center [Infographic]

March 5, 2012

A final follow-up on the Superbowl XLVI’s Social Media Command Center

If you recall, I shared my experience of the time I spent at the Superbowl’s Social Media Command Center – giving a deep dive into its strategy, goals and a complete tactical rundown of the technologies used. Below is a great post by Ryan of Bacon Social Media which further describes the overall strategy and why the Superbowl’s Social Media Command Center is considered a tremendous success. Again, as I noted, the true objective was to create a “Superbowl Experience” that provided hospitality to those fans visiting Indianapolis and to extend that experience online as much as possible.

During the Super Bowl, the guys at Raidious used the Awareness Social Media Hub to power the Hospitality Social Media Command Center. These are the Lessons they learned from the experience and tips they provided webinar attendees on how to strengthen their own Social Media effectiveness.

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Why Social Privacy Needs to be a Social Priority [Infographic]

February 21, 2012

Original source: The Sad State of Social Media Privacy [Infographic], MDG Advertising

The relationship between social media and privacy has long been a controversial one, but with recent privacy breaches, ever-changing privacy settings and an overall increase in the things we share in social media, there is now renewed attention to the troublesome topic. To shed some light on where consumers stand on social media privacy issues, MDG Advertising created an enlightening infographic that shows consumers’ levels of trust, feelings of control, and attitudes toward online privacy and protection. It also offers insight on what consumers ultimately want in terms of social media and privacy. With consumers becoming more and more concerned about protecting their privacy in the social media era, social networks must make privacy a priority in order to keep consumers as fans and followers.

The Sad State of Social Media Privacy

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