Again, I admit… I love me some Awareness Inc. And they’ve recently put together a white paper and infographic on leveraging social influence for marketers. Please note: I do not receive incentive from Awareness Inc. for posting content or whitepapers that is produced by them. Nor have they asked me to post on their behalf. I simply believe in what they do.
As a marketer, your ultimate objective is to influence your audience to believe certain things, to behave in certain ways and ultimately to consume or buy your products and services. Sure, your performance may be judged by a very specific set of metrics, but at the end of the day your objective is to influence your audience.
Influence has many facets: It encompasses perceived status, reputation, authority and rank. It is the single most effective and most enduring marketing asset.
Through their
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At the tail end of last year, I spoke at the Internal Social Media Forum in Madrid, Spain, where I met 
