Since 2010, CMO has released its annual infographic that highlights the social platforms that matter to marketers.
For this year’s guide, CMO.com teamed with data visualization specialist Visual.ly to help with both content and design. For 2014, the Big Four are joined by newcomer SlideShare, 2013 entries Google+ and Pinterest, and Instagram, which makes its second appearance since2012. As in past years, each platform is evaluated by four key criteria: SEO, brand awareness, customer communication, and traffic generation, with performance compared with the past two years (except in cases where the platform was not previously included). READ THE FULL POST
Why is it so important to leverage your employees as brand advocates? Because they’re TWICE as trusted as your C-level executive!
The value of the voice of the employee is something I’ve been passionate about for some time. I love this infographic because it provides clear proof points as to why it’s so important to keep employees informed and how doing so results in higher employee engagement.
Attribution: Kevin Ruck, Exploring Internal Communications
Kevin Ruck is a founding director of PR Academy, which provides qualifications and training in all aspects of internal communication and PR. He initiated and designed the internal comms qualifications accredited by the Chartered Institute of Public Relations. Kevin is presently doing a Phd in the measurement of internal communication. He is a regular speaker and author on all aspects of internal comms.
Improving Employee Engagement is not the product of one initiative. Organizations need a framework to achieve significant improvement in engagement. Sequencing and content of the initiative are critical, as is communication.
There have been many traditional approaches to improving Employee Engagement, including Leadership Training, Company-wide ‘Programs,’ Learning & Development and other such initiatives. READ THE FULL POST
As explained in the book, The Social Employee: How Great Companies Make Social Media Work, there can be no mistaking that brands’ relationships to both their customers and employees are changing. In the digital bazaar, the authentic voice of the social employee can be a brand’s most powerful asset in forging long-term, dynamic relationships with customers and other important members of online communities. READ THE FULL POST