Through my own conversations, I have seen a shift in the C suite towards having a better understanding that social technology is no longer a “nice to have” but a “must have” in today’s results-driven workplace. There has been significant growth in the deployment of cohesive social platforms as a communications tool to help employees not only understand how their individual role contributes to overall business success but also as a valuable information tool for knowledge sharing and collaboration activities.
Since 2010, CMO has released its annual infographic that highlights the social platforms that matter to marketers.
For this year’s guide, CMO.com teamed with data visualization specialist Visual.ly to help with both content and design. For 2014, the Big Four are joined by newcomer SlideShare, 2013 entries Google+ and Pinterest, and Instagram, which makes its second appearance since2012. As in past years, each platform is evaluated by four key criteria: SEO, brand awareness, customer communication, and traffic generation, with performance compared with the past two years (except in cases where the platform was not previously included).
The value of the voice of the employee is something I’ve been passionate about for some time. I love this infographic because it provides clear proof points as to why it’s so important to keep employees informed and how doing so results in higher employee engagement.
Attribution: Kevin Ruck, Exploring Internal Communications
Improving Employee Engagement is not the product of one initiative. Organizations need a framework to achieve significant improvement in engagement. Sequencing and content of the initiative are critical, as is communication.
There have been many traditional approaches to improving Employee Engagement, including Leadership Training, Company-wide ‘Programs,’ Learning & Development and other such initiatives.