The Journey from Candidate to Hire Touches Every Aspect of the Employer Brand

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It’s no secret that talent acquisition is evolving faster than it ever has and much of it has been due to candidate expectations of employers what we like to call the “consumerization of the candidate experience.”

Candidates expect an experience on par with the consumer experience and when they make purchase decisions (and what is a career choice other than “our most important purchase decision”), they want an experience that is transparent, relationship-based, personalized and flexible.

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LINKING-Employee-Engagement-Infographic-BIW_2014_UK

Winning the Hearts and Minds of Your Employees [#infographic]

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Employee engagement is a much talked about topic, and despite all the chatter it continues to be a challenge because all too often senior leaders don’t understand the impacts that increased engagement can have to the organizations. I agree with what Six Seconds says which is that senior leaders continue to make three tragic mistakes:

1. This as a “nice to have” instead of confronting reality:
Employee engagement is the lifeblood of performance.

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Enabling The Social Workplace Through Social Technologies

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Image courtesy of equatehr

Through my own conversations, I have seen a shift in the C suite towards having a better understanding that social technology is no longer a “nice to have” but a “must have” in today’s results-driven workplace. There has been significant growth in the deployment of cohesive social platforms as a communications tool to help employees not only understand how their individual role contributes to overall business success but also as a valuable information tool for knowledge sharing and collaboration activities.

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2014 CMO’s Guide to Social Platforms

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Since 2010, CMO has released its annual infographic that highlights the social platforms that matter to marketers.

For this year’s guide, CMO.com teamed with data visualization specialist Visual.ly to help with both content and design. For 2014, the Big Four are joined by newcomer SlideShare, 2013 entries Google+ and Pinterest, and Instagram, which makes its second appearance since2012. As in past years, each platform is evaluated by four key criteria: SEO, brand awareness, customer communication, and traffic generation, with performance compared with the past two years (except in cases where the platform was not previously included).

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