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Is there hope for internal e-mail?

Infographic-The-Benchmark-of-Successful-Internal-Email-Campaigns-featOver 15 years ago, I was sending out all employee e-mail blasts using Outlook. It’s now 2016 and guess what application I’m using to send out e-mail blasts? That’s right. Outlook.

Very few companies have the ability to invest in an enterprise-wide communications system that allows for targeted messaging and also analytics. In my career, I’ve only worked for one such company and it was a “home-grown” (but effective) system. And, as a result, one of the longest suffering issues any internal communications organization faces is the ability to measure the effectiveness of its e-mail campaigns.

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Is Email Dead for Employees?

work emailWith such a strong focus these days on digital communication channels, my company recently conducted a communications channel audit of our 40,000 employees. The results of the survey show that email remains, today, the NUMBER ONE preferred method of communication with the Intranet coming in second. I know that many organizations are seeking new ways to engage with employees but when you have an organization where more than 50% of the workforce is disconnected — either intentionally or because of the nature of their work — slick, new digital solutions don’t always resonate with the majority of an organization’s audience.

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The Future of Internal Communications [#infographic]

Guest post by: Newsweaver Internal Communications, Danielle Gibbons

the-future-of-internal-comms“In a world where digital technology can both help and hinder employee interactions, there’s an intrinsic need to address how to ensure excellence from our managers. When companies get manager communication right, it can be a source of competitive advantage.” — Luke Dodd, Melcrum

Internal communications (IC) radically improves, controls and measures the way employers communicate with employees and stakeholders, helping to drive positive employee behaviour and increase engagement with influencers. The future of this industry is very bright as organizations are increasingly recognising its importance.

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The Art of Corporate Storytelling

Who doesn’t love a good story? I know I do. Especially one that inspires me to think differently or incites me to do something.

I also like to find stories elsewhere… especially ones that have personal meaning to the people who tell it. Every company has a story and the best way tell it is through the people who LIVE it.

In a recent post, O.C. Tanner says “every team has a narrative, and every company could do better at incorporating storytelling into recognizing their employees. Whether your company has an epic story, a storied history, or has a vision of the future, the way you recognize your employees’ efforts and contributions should be tied to the stories you tell.

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10 Employee Engagement Ideas That Get Serious Results

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Idea #1: Concentrate High-Engagement Leadership At The Employee Management Level

Employee surveys consistently show that the single most important factor in employee engagement is an employee’s relationship with his or her direct manager. In fact, employees don’t leave companies; they leave their managers. And they’re willing to do this despite tough economic conditions.

According to HR Magazine, engaged employees perform 20% better and are 87% less likely to leave an organization. So, managers and team leaders need to become expert relationship builders and they need to learn how to nourish and sustain those relationships over time.

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The Big Picture Between Internal Communications and Employee Engagement [#infographic]

Internal communications is a critical success factor for effective organizational change and employee engagement.

Without effective internal communications, poorly planned and managed communications, as well as change management programs, will almost certainly fail to meet expectations with the business, senior leaders, and employees. In fact, rather than creating positive change and employee engagement, the opposite can happen, ultimately creating employee disengagement.

This means the way organizations approach, structure and drive internal communications
sets the stage for the success of effective change and employee engagement.

That’s why we love this infographic created by H&H Comms. While it’s specific to the UK, which is your field guide to understanding the bigger picture of internal comms and employee engagement and why they matter to the bottom line.

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