Is there hope for internal e-mail?

Infographic-The-Benchmark-of-Successful-Internal-Email-Campaigns-feat

Over 15 years ago, I was sending out all employee e-mail blasts using Outlook. It’s now 2016 and guess what application I’m using to send out e-mail blasts? That’s right. Outlook.

Very few companies have the ability to invest in an enterprise-wide communications system that allows for targeted messaging and also analytics. In my career, I’ve only worked for one such company and it was a “home-grown” (but effective) system. And, as a result, one of the longest suffering issues any internal communications organization faces is the ability to measure the effectiveness of its e-mail campaigns.

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Is Email Dead for Employees?

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With such a strong focus these days on digital communication channels, my company recently conducted a communications channel audit of our 40,000 employees. The results of the survey show that email remains, today, the NUMBER ONE preferred method of communication with the Intranet coming in second. I know that many organizations are seeking new ways to engage with employees but when you have an organization where more than 50% of the workforce is disconnected — either intentionally or because of the nature of their work — slick, new digital solutions don’t always resonate with the majority of an organization’s audience.

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10 Employee Engagement Ideas That Get Serious Results

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Idea #1: Concentrate High-Engagement Leadership At The Employee Management Level

Employee surveys consistently show that the single most important factor in employee engagement is an employee’s relationship with his or her direct manager. In fact, employees don’t leave companies; they leave their managers. And they’re willing to do this despite tough economic conditions.

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The Big Picture Between Internal Communications and Employee Engagement [#infographic]

Internal communications is a critical success factor for effective organizational change and employee engagement.

Without effective internal communications, poorly planned and managed communications, as well as change management programs, will almost certainly fail to meet expectations with the business, senior leaders, and employees. In fact, rather than creating positive change and employee engagement, the opposite can happen, ultimately creating employee disengagement.

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