From the category archives:

Internal Communication

Leveraging Social Media in Employee Engagement

August 24, 2009

Parker LePla’s branding experts, Briana Marrah and Joe LePla, led a workshop at the Advanced Learning Institute’s Internal Branding Conference. They spoke on how to leverage social media tools to engage your employees and create effective brand champions.

Social media tools have added more visibility to your brand, providing a channel for anyone’s opinions and experiences to be distributed to the world almost instantaneously. If this isn’t enough to make you a little nervous, what about the fact that conversations in social media aren’t limited just to your customers? Your employees are online sharing their opinions about you, too. Your employees’

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Value-Driven Intranet Design

June 22, 2009

Came across this oldie, but goodie and thought I would share:

by Shiv Singh, Boxes and Arrows, on 2004/02/09

“Fundamentally, your intranet must be tied to value creation like other business services within your organization.”

Within most corporations, taking ownership of an intranet is an unglamorous, exhausting, and thankless job for a new intranet manager. Many corporate intranets lack thoughtful, focused, and disciplined design and are often extremely large and unwieldy. Fixing these intranets can seem an impossible and futile task.

Furthermore, with new terminology proliferating from the armies of IT consultants, software vendors and business professors in the marketplace, it is becoming even harder to define an intranet, determine what it should accomplish, and measure those accomplishments. In the domain of company intranets, terms like empty portals, peer-to-peer sharing, smart enterprises, digital dashboards, social networks, taxonomy design, and knowledge management all come together and compete for attention and dollars. These buzzwords capture the imagination of senior executives who force you to devote dollars to intranet-related initiatives that the organization may not be ready for or that do not benefit the employee community.

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Surveys Find Social Media an Increasingly Important Employee Engagement Tool

June 15, 2009

Web 2.0 and Employee Communications Survey (Aon Human Capital Consulting)

From the survey: The Aon survey “results show a much broader use of Web 2.0 media among all generations, whether hourly or salaried, not to socialize, but to get their jobs done. With a broader, multi‐generational audience using Web 2.0 media today, employers have another reason to look closely at harnessing the power of Web 2.0 media and integrating these tools into their internal communications.

This report looks at the emerging role Web 2.0 media has in employee communication and engagement strategies. Employers can resist Web 2.0 media and restrict its use at work or they can leverage its influence and integrate Web 2.0 media into strategies for recruiting, educating, engaging and retaining employees. The point is, employees are using Web 2.0 media at work for work purposes anyway, employers should capitalize on this to enhance their business.”

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Setting Social Media Guidelines, not Policies in the Workplace

June 15, 2009

Source: Employees Linking Work, Social Media
By Wailin Wong |Tribune Newspapers June 11, 2009

Sun Microsystems exhorts its blogging employees, “Don’t tell secrets.”

IBM advises its workers, “Don’t pick fights, be the first to correct your own mistakes, and don’t alter previous posts without indicating that you have done so.”

And DePaul University says, “Don’t be a mole” by pretending to be someone else.

These guidelines are a sampling of how workplaces are crafting policies on employees’ use of social media platforms such as blogs and networking Web sites. The technology’s tendency to blur personal and professional lines, as well as its ability to quickly spread information or misinformation, has companies grappling with thorny issues that aren’t fully addressed in existing policies on e-mail and general Internet use.

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Delivering a High-Performing Intranet (Case Study with Iron Mountain)

May 29, 2009

via Intranet Blog :: Delivering a high-performing intranet (Case Study with Iron Mountain), by Toby Ward

“There is an enormous thirst for communications… we really dedicate almost the entire home page of the intranet to communications,” Cheryl Travis, intranet manager, Iron Mountain.

Iron Mountain Incorporated (NYSE:IRM) helps organizations around the world reduce the costs and risks associated with information protection and storage. The Company offers comprehensive records management, data protection, and information destruction solutions along with the expertise and experience to address complex information challenges such as rising storage costs, litigation, regulatory compliance and disaster recovery. Founded in 1951, Iron Mountain

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Living the Brand: Developing an Internal Branding Campaign (Part 2)

May 27, 2009

Now that you know how important it is to make employees ambassadors of your brand, the next step is to develop an internal brand campaign. If what you communicate externally isn’t understood internally, how do you build a company that lives what it does? More importantly, how then do you commit employees to emulate the brand and become your company’s greatest advocates?

One of the most important aspects to the success of a company often starts from within. Employees who know your business and who understand the

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Why Including Employees in Brand Management is Important

May 20, 2009

Source: Employees as Brand Ambassadors [Logical String]

Brand is like an iceberg – 10% of it is visible externally and 90% hidden. And these 90% determine how the 10% is perceived. The 90% is all about people, processes, policies, organization, etc.

During the course of interaction with a brand, a consumer has several moments of truth – those vital moments that give insights about the hidden 90% of the brand iceberg. More often than not, the moments of truth are encountered by interacting with employees of the organization for one thing or the other. And this is one reason why employees

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Living the Brand: How to Help Employees Become Brand Ambassadors (Part 1)

May 19, 2009

Source: Employees as Brand Advocates by Jenny Schade.

While attending a market research seminar recently, I noticed the cellular phone company employee sitting next to me pulling out her phone to place a call. I commented that the phone was made by one of her employer’s competitors. “Oh I don’t actually use our phones,” she laughed. “Too unreliable.”

It’s unlikely that any of the people who overheard her comment will ever buy one of the phones that her company makes either.

An organization’s brand is one of its most valuable assets and what differentiates it in the marketplace. As this story

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