Through my own conversations, I have seen a shift in the C suite towards having a better understanding that social technology is no longer a “nice to have” but a “must have” in today’s results-driven workplace. There has been significant growth in the deployment of cohesive social platforms as a communications tool to help employees not only understand how their individual role contributes to overall business success but also as a valuable information tool for knowledge sharing and collaboration activities.
Like all things digital, intranets have changed dramatically over the last decade. The first intranet I worked on launched in 2007. So much has changed from that basic online repository of news and documents.
The intranet often gets defined as an amorphous mass, or just as bad, as the home page and news archive. This seems obvious and clear if the internal communications team is charged with just “sending out information.”
A couple of weeks ago, my face hurt. Really, really bad. So I went to the doctors office expecting to spend the first half hour of my visit filling out all of the obligatory paperwork. I was surprised to find, then, that gone where the paper forms and instead my data was collected and tracked electronically. My doctor and I spent more time interacting, addressing my problem and coming up with a solution. And as a result it was a much more enriching experience.
Original Source: The Social Intranet Infographic: 10 Steps to a Social Intranet, The Social Intranet Infographic, Prescient Digital
A social intranet is only one part technology, and two parts people and process. In fact, technology is only an enabler, and may only be worth 20% of the total value of an intranet.
Wondering how other organizations are faring with the social transformation of their corporate Intranets? The Go To” report for companies interested in knowing what other companies are doing has just been released by Prescient Digital Media.
The Social Intranet Study December 2011 examines social media use on corporate intranets and the magnitude, use, and popularity of social media by employees and executives. The study findings and analysis are based on the survey conducted between late May and early June 2011 by Toby Ward, Prescient Digital Media, in association with the International Association of Business Communicators (IABC). The results reveal rapid adoption of social media on the corporate intranet in the past year.