Category Archives: Marketing

2014 CMO’s Guide to Social Platforms

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Since 2010, CMO has released its annual infographic that highlights the social platforms that matter to marketers.

For this year’s guide, CMO.com teamed with data visualization specialist Visual.ly to help with both content and design. For 2014, the Big Four are joined by newcomer SlideShare, 2013 entries Google+ and Pinterest, and Instagram, which makes its second appearance since2012. As in past years, each platform is evaluated by four key criteria: SEO, brand awareness, customer communication, and traffic generation, with performance compared with the past two years (except in cases where the platform was not previously included).

The Best of 2012′s Social Media White Paper Goodness

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Are you addicted to white papers, just as I am? Well, my friends at Awareness, Inc. have put together an epic list of the top 10 social media whitepapers of 2012. Enjoy the white paper goodness. And try to tweet every once in a while so we know you’re still there, K?

Source: Awareness Inc.

Making Social Media “Live” at CiscoLive

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It is my great pleasure to present another post from my colleague Laurie Shook. Laurie brings her vast social media expertise and passion for enterprise 2.0 to bring you her insights from Cisco Live.

How do you use social media to create a more engaging tradeshow experience? Based on the pervasive hash tags and social media tracking boards at last week’s Cisco Live in San Diego, Cisco has confronted that challenge successfully. Part of the secret is creating a Social Media Hub.

Turning Social Influence Into Social Gain

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Again, I admit… I love me some Awareness Inc. And they’ve recently put together a white paper and infographic on leveraging social influence for marketers. Please note: I do not receive incentive from Awareness Inc. for posting content or whitepapers that is produced by them. Nor have they asked me to post on their behalf. I simply believe in what they do.

Social Content Strategy – Cheeseburger Style

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I recently came across this excellent post written by Jeffrey Cohen of Radian6, 6 Layers of Social Media Content Strategy, and also Mark Smiciklas’ graphical interpretation of Jeff’s metaphor. I loved it so much that I decided to take it one step further and create an infographic from it, adding some of my own thoughts on an effective social content strategy.