The Brand Crisis of @LivLuvShop and Why Experience is so Important

reputation-management

Because what I do professionally is employer brand marketing, it’s second nature for me to observe and appreciate overall brand experience. This is true whether I’m buying something online or working to market my company’s employer brand. Successful brands — from behemoths like Amazon to small business retailers — follow basic principles of brand reputation: integrity, transparency, and empathy. In today’s world, it’s nearly impossible for a brand to be successful if it isn’t aware of (or acknowledges) what is being said about it as well as how the brand contributes to the conversation.

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2014 CMO’s Guide to Social Platforms

Since 2010, CMO has released its annual infographic that highlights the social platforms that matter to marketers.

For this year’s guide, CMO.com teamed with data visualization specialist Visual.ly to help with both content and design. For 2014, the Big Four are joined by newcomer SlideShare, 2013 entries Google+ and Pinterest, and Instagram, which makes its second appearance since2012. As in past years, each platform is evaluated by four key criteria: SEO, brand awareness, customer communication, and traffic generation, with performance compared with the past two years (except in cases where the platform was not previously included).

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Making Social Media “Live” at CiscoLive

It is my great pleasure to present another post from my colleague Laurie Shook. Laurie brings her vast social media expertise and passion for enterprise 2.0 to bring you her insights from Cisco Live.

How do you use social media to create a more engaging tradeshow experience? Based on the pervasive hash tags and social media tracking boards at last week’s Cisco Live in San Diego, Cisco has confronted that challenge successfully. Part of the secret is creating a Social Media Hub.

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