Original Post: Teaching an Old Brand New Tricks, Marketing Sherpa
Good news: You don’t have to lose sight of your brand’s tried-and-true persona to participate in the quest for deeper engagement at the new social sites. Just think of the social-media generation as a silver-dish serving of people who already want to talk to you; you just need to make them feel comfortable doing it. Easier said than done? Not necessarily. Here are a couple of older brands that are getting it right:
Sharpie, well past pushin’ 40, managed to tap into an enthusiastic user culture in a way we’re pretty sure no other pen brand has. Its Sharpie Uncapped gallery enables fans far and wide to express, in vivid (and permanent!) color, how they… ... Continue Reading →
by Elizabeth Lupfer on October 20, 2009 · 8 comments
in Blogging,Case Studies,Corporate Info,Employee Engagement,Enterprise Social Technologies,Featured,Internal Communication,Social Marketing,Social Media,Social Media Ambassador,Social Recruiting,Social Technologies
The social media landscape has become cluttered with tools, social media experts (who can be described as “tools” too), and pundits. The most common feedback received is that this landscape is overwhelming for most businesses — how do you find direction among all the clutter?
Socially Involved provides step-by-step direction to those organizations who already understand the value of social media as a means to build engagement and awareness, but are looking for the tactical next steps of implementation.
The guidebook covers:
- Reasons to get involved in social
For any marketing effort, it’s essential to understand not only how different media impacts human behavior but to also assess what’s most likely to be extinct in the coming years as well as what innovative things are coming up on the horizon. Below is Ross Dawson’s “tongue-in-cheek,” yet remarkably insightful!, assessment of these trends:
October 14, 2007
When people talk about the future, they usually point to all the ... Continue Reading →
In part of my ongoing research for latest and emerging trends for mobile marketing, I have researched the use of QR codes and whether they are an effective means of delivering targeted marketing campaigns. At first glance, QR codes are definitely an enticing way to engage audiences who are active mobile users, and should definitely be explored as a way to expand into mobile marketing. In fact, in a recent social media / interactive strategy that I developed for a major retailer, I included an entire section of how QR codes can be used to engage tweens, since they consume ... Continue Reading →
Original Source: Using Social Media To Redefine The Customer Experience, Analysis by: Josh Weil, CEO & Co-founder,Youth Trends, Inc.
Summary
As social media technologies increasingly become viable marketing solutions, there are significant emerging opportunities for retailers to rethink how they deal with their younger customers. With new tools, resources and learnings released daily, the notion of an improved and technologically enhanced customer experience strategy adds real and tangible value to ... Continue Reading →
