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Nonprofits Still Setting the Pace in Social Media Adoption

August 3, 2009

Original Source: Nonprofits Lead Academia and Corporations in Social Media Adoption, ImpactWatch

For the second year in a row, non-profits have adopted social media at a faster rate than corporations or academic institutions.

A new research study, “Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities” compares organizational adoption of social media in 2007 and 2008 by the nation’s top 200 largest charities.

The study was conducted by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University

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Get Social Media Guide: Grow Your Business Using Social Media

July 31, 2009

Original Source:  Grow Your Business Using Social Media 2009

From the Executive Summary:

This free guide contains the principles and processes for business owners, marketing departments and media teams to build their brand and to grow their businesses, using the power of social media.

The focus of the guide is on understanding social media and getting started efficiently and effectively, and then streamlining your online activity into those areas where you are most effective. More than just a theoretical look at the social media landscape, it offers the practical step by step process to get a social media strategy in place

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Tips for Establishing a Rock-Solid Corporate Culture on Twitter

July 27, 2009

Original Source: 7 Secrets to Tweeting Your Corporate Culture, Mashable

Here are 7 suggestions (along with some Twitter examples) for establishing a rock-solid corporate culture on Twitter:

1. Share Your History

I’m not talking about chronicling the 42 year history of your firm 140 characters at a time. Although, I guess if you really wanted to, you could. What I mean by share your history is that you should tell the Twitterverse when you make history. For example, if your company is named one of the Top 50 Places to Work or wins an industry award; that’s making

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Using Social Media to Deputize Employees as Brand Managers

July 21, 2009

Original post: Early: Companies Deputizing Their Employees as Brand Managers

For the longest time, social media enthusiasts have noted that employees represent their companies, whether they realize it or not. This becomes more apparent every day as more people take part in the Grand Conversation.

Two tech behemoths have in recent weeks released their social media guidelines for employees. I’ll describe them a bit below, but I think it’s worth noting what milestones there are. Historically, large companies haven’t really encouraged employees to talk out in the market. But then, historically all you had were newspapers and trade magazines.

Companies have had

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Study Shows that Higher Social Media Engagement Correlates with Financial Performance

July 20, 2009

Original post: New study: Deep brand engagement correlates with financial performance by Charlene Li, co-author of “Groundswell”

The goals of the study were to measure how deeply engaged the top 100 global brands — as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking — are in a variety of social media channels (including blogs, Facebook, Twitter, wikis, and discussion forums) and, more importantly, understand if higher engagement is correlated with financial performance.

Activity in each channel was ranked for depth of interaction on measures that corresponded to that specific channel. Scores for overall brand engagement ranged from a

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Cloud Recruiting: Phonecasting Becoming a Rising Trend

July 13, 2009

Source: Phonecasting, a rising trend in mobile communications? | CloudRecruiting.net

Ok, so I know what you’re thinking… another buzzword.  So, what in the world is Phonecasting?

Phonecasting, also known as phlogging or phone-blogging, involves the ability to use your phone to broadcast directly to the internet, live. Phonecasting combines the popularity of podcasting with the ubiquity and ease of use of mobile devices.

How does Phonecasting differ from Podcasting?

Well, for starters, podcasters typically use a microphone and recording software to create their programming. In contrast, phonecasters use the phone as the microphone. In addition, unlike traditional podcasting, phonecasting does not

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Hubspot's Webinar on "How to Use Social Media for Lead Generation" Hits the Spot

July 10, 2009

Yesterday, Hubspot presented a webinar on using social media for lead generation. It was a wonderful, insightful presentation that had some great points on how to harness the power of social media – Facebook, Twitter, LinkedIn, and other networking sites – to get found by more prospects and generate sales leads for your business. Social media can be a powerful channel to attract website visitors and leads while building thought leadership for your company.  Specifically:

  • How to incorporate social media into your overall marketing strategy
  • How to attract more website visitors from social media sites
  • How to leverage a social media community to

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Ignite Social Media: Monitor Social Media Initiatives with the Social Media Marketing Funnel

July 1, 2009

Source:  The Social Media Monitoring Funnel | Ignite Social Media

The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation – and that no two companies should have identical forms of monitoring. Each brand is different, each website is different, and where people talk about your company and what is being said is going to vary. With that in mind, I present to you the Social Media Monitoring Funnel.

The Social Media Monitoring Funnel offers you a

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Using Social Media to “Socialize” Existing Marketing

July 1, 2009

Source: Using Social Media to “Socialize” Existing Marketing

Part of what a lot of companies are looking for in the social media space is to be able to integrate social media into their existing marketing efforts. Before this can happen the company really needs to understand what their current marketing efforts. I know this sounds intuitive but a lot of marketing is a “black box” for organizations and marketing “just is”. I’m working with a client on socializing their existing marketing and integrating social media into their existing marketing efforts. I thought I would create 2

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The 12-Step Social Media Program for Traditional Marketers | Hubspot

June 24, 2009

Source: The 12-Step Social Media Program for Traditional Marketers

A new e-book from Channel V Media (a HubSpot customer and partner) lays out a good plan for agencies and companies trying to develop a social media plan.

They’ve spelled out 12 key things you must consider when developing a social media program for your business.

It’s a good handbook for in-house marketers, as well as agencies, who are still trying to figure out how to replace their piece-meal campaign-after-campaign approach with a full-blown social media program.

Going Social eBook

Here’s the 12 Steps:

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  1. Audience Identification. If you know who your audience is, you’re already one step ahead of the game. The next step is to figure out where they interact online.
  2. Platform Development & Design. Figuring out how to engage and interact with this audience.
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