In part of my ongoing research for latest and emerging trends for mobile marketing, I have researched the use of QR codes and whether they are an effective means of delivering targeted marketing campaigns. At first glance, QR codes are definitely an enticing way to engage audiences who are active mobile users, and should definitely be explored as a way to expand into mobile marketing. In fact, in a recent social media / interactive strategy that I developed for a major retailer, I included an entire section of how QR codes can be used to engage tweens, since they consume more mobile media than any other demographic. But, as comes with the territory of technology, the adoption rate is dependent on an infrastructure that supports it. The adoption of QR Codes is slow in coming because of two big caveats: 1) a QR reader is required; and 2) the QR reader isn’t native to mobile devices.
Original Source: A Social Media ‘How To’ for Retailers, By: Maya Swedowsky, Associate Research Director, Online Division, The Nielsen Company
Though 96.5% of retail sales are still made in brick-and-mortar stores, the Web holds huge influence over buying decisions, Nielsen’s Maya Swedowsky writes. She suggests retailers use social media to engage with customers to learn about their shopping experiences. Zappos, Wal-Mart, Starbucks and Best Buy all provide handy models for building engagement, Swedowsky noted.
I love hearing how social media is changing the way businesses relate and interact with their customers. Personally, I remember a time, when I worked for an internet provider company, where I would cringe when people approached me with customer service issues. Friends and family would want to tell me their technical issues or complain about how slow the service was. My standard response became, “call customer service!”
Ok, so I know what you’re thinking… another buzzword. So, what in the world is Phonecasting?
Phonecasting, also known as phlogging or phone-blogging, involves the ability to use your phone to broadcast directly to the internet, live. Phonecasting combines the popularity of podcasting with the ubiquity and ease of use of mobile devices.
How does Phonecasting differ from Podcasting?
In mid-April 2009, two Domino’s pizza employees decided it would be funny to pull a little YouTube prank. One employee prepared sandwiches for delivery while putting cheese up his nose and blowing nasal mucus on the sandwiches – all while his co-worker provided up-close camera work and a play-by-play narrative. Within 24 hours, over a million people had viewed the video. The incident brought a whole new meaning to brand reputation “nose-dive”. Domino’s sales plunged overnight.
In my research for creating my own company’s Facebook page, I came across a couple of really good articles for optimizing a corporate Facebook page. Below is a mash-up of the best of the recommendations.
Sources: How to Create a Powerful and Engaging Facebook Page [corporatedollar.org], Five Tips for Optimizing Your Brand’s Facebook Presence [Mashable]