If you are a social media strategist, below is social media strategy diagram that you will find extremely useful. Posted by Marc Campman on the Marketing 2.0 network (but originally developed by David J. Carr), it groups the development and roll out of a social media strategy in four distinct phases.
click diagram to open high res version in new window.
Phase 1: LISTEN. In this phase you have to define your key stakeholders and listen to what they are doing on the web and social arena. Its just like real marketing. Who is your target market, and what do they need. The only difference now is that standard market research won’t do the trick. You now have to find the online places where they are and listen to what they are saying. About you, your product, your service, the market etc.
Tagged as:
diagram,
social media strategy
I have to admit, looking at beautifully crafted social media frameworks makes me feel positively giddy. So imagine my delight when I saw all of the social media framework goodness on Ross Dawson’s Twitter page: @rossdawson. So, for other geeks who get the same cheap thrills as I do, I’ve combined the frameworks created by Ross Dawson and Advanced Human Technologies and Future Exploration Network into one single collection. Some of the frameworks are from a couple of years ago, but they’re still so relevant that I thought I would include them. Don’t be shy… enjoy!!!
September 21, 2009
This provides guidance and a frame on how organizations can approach engaging with social media. The left side of the framework outlines the three steps in the process of ENGAGEMENT while the right side shows the three steps in STRATEGY DEVELOPMENT.
Tagged as:
framework,
ross dawson,
social media,
trends
Parker LePla’s branding experts, Briana Marrah and Joe LePla, led a workshop at the Advanced Learning Institute’s Internal Branding Conference. They spoke on how to leverage social media tools to engage your employees and create effective brand champions.
Social media tools have added more visibility to your brand, providing a channel for anyone’s opinions and experiences to be distributed to the world almost instantaneously. If this isn’t enough to make you a little nervous, what about the fact that conversations in social media aren’t limited just to your customers? Your employees are online sharing their opinions about you, too. Your employees’ lives and jobs intersect online where the lines between public and private are blurred at best.
Tagged as:
brand strategy,
Employee Engagement,
parker lepla
The Disclosure Best Practices Toolkit is a draft series of checklists to help companies, their employees, and their agencies learn the appropriate and transparent ways to interact with blogs, bloggers, and the people who interact with them.
We believe in the principles of transparency and openness, and this document is a way of making this real on the inside. Our goal is not to create or propose new industry standards or rules. These checklists are open source training tools designed to help educate the hundreds or thousands of employees in any large corporation the appropriate ways to interact with the social media community.
Downloads and Translations
You can download the Disclosure Best Practices Toolkit as a single document (read on to view it online):
Scenarios Addressed
- Disclosure of Identity
- Personal/Unofficial Blogging and Outreach
- Blogger Relations
- Compensation and Incentives
Tagged as:
Blogging,
corporate blog
