Universal McCann’s WAVE research into the phenomenal growth of social media is the most robust data set in the world. Affectionately called “Power to the People,” this annual social media tracker has mapped key changes in consumer uptake and usage of social media platforms for the past four years.
Power to the People provides in-depth understanding into the dramatic changes driven by the uptake of social media, including:
* How consumers use social media and what motivates them to use it
* How social ... Continue Reading →
Original Source: Nonprofits Lead Academia and Corporations in Social Media Adoption, ImpactWatch
For the second year in a row, non-profits have adopted social media at a faster rate than corporations or academic institutions.
A new research study, “Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities” compares organizational adoption of social media in 2007 and 2008 by the nation’s top 200 largest charities.
The study was conducted by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University ... Continue Reading →
Original Source: Grow Your Business Using Social Media 2009
From the Executive Summary:
This free guide contains the principles and processes for business owners, marketing departments and media teams to build their brand and to grow their businesses, using the power of social media.
The focus of the guide is on understanding social media and getting started efficiently and effectively, and then streamlining your online activity into those areas where you are most effective. More than just a theoretical look at the social media landscape, it offers the practical step by step process to get a social media strategy in place ... Continue Reading →
