Original Source:
Definitive Guide to Corporate HR Blogging
Real-time social networking via Twitter, Facebook, etc. is certainly all the rage. But fundamentally, blogging still remains the best way to build brand, authority and thought leadership. Lots of companies blog and more and more are joining the world of blogging on a regular basis. Corporate HR blogging on the other hand has a long way to go.
Ben Yoskovitz and Susan Burns have written a definitive guide for corporate HR blogging — a practical, how-to guide on how to setup a blog, get management approval, write great content and build traffic. The guide is 31 pages long – but it’s broken up into small chunks that are easy to read and digest. There’s a list of Top 10 Corporate HR Blogging Tips near the end, along with a list of great online resources for blogging, HR and recruitment.
What you’ll learn:
- Why blogging is important to your success in HR/recruiting
- How to develop the business case for blogging
- How to get management approval
- How to handle bad news and negative criticism
- How to start a blog – the technology, definitions, and more
- How to write a blog – editorial calendars, story ideas, research
- How to build traffic – linking, social media, commenting, etc.
- How to go beyond blogging – Twitter, social networks
Tagged as:
corporate blogging,
recruiting
I’m currently in the process of working with our Talent Acquisition team to improve my company’s external Careers site, the front end “static” pages as well as the applicant tracking system (ATS) itself. Some of the challenges that I am currently facing are:
- Effectively communicating what we do as a business in a fun and interactive manner.
- Streamlining the user experience so that it is easy for applicants to find and apply for positions.
- Conveying the company as a great place to work with excellent benefits and programs (and it is!).
- Aligning the recruiting brand to the corporate enterprise, while also maintaining one that is unique to our business.
We recently deployed a refreshed home page that incorporates social media (links to our newly created Facebook fan page and Twitter pages), and are working to include more interactive features such as employee videos and possibly even a blog. Additionally, we are improving our current ATS to simplify the application process.
In my research for best practices, I came across an article on ERE.net which is contains some great ideas for improving a company career’s site. Check the six ways to create a positive candidate experience below:
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Original source: Using Career Sites to Create a Positive Candidate Experience, by Kevin Wheeler
Tagged as:
corporate blogging,
Recruiting,
recruiting
Original source:
Social Networks and Talent Strategies, by Alice Snell
All the chatter around social networking seems apropos considering it is—at its core—a communications media. However, examinations of the demographics, trends, and impact send some mixed messages. For example:
Facebook users get lower grades in college features an Ohio State University study where the 85% of students who are Facebook users get lower grades. Yet Facebook, YouTube at work make better employees: study highlights an Australian study where workers who use the Internet at work are 9% more productive. And opportunities abound as Social Networking jobs are steadily rising.
Meanwhile, the intersection of social networking and recruiting continues to be controversial. Jobseekers are counseled on How to Turn Social Networking Into a Job Offer while Bosses and Workers Disagree on Social Network Privacy.
The Consumer Internet Barometer found 43% of the online community now use social networking sites, up from 27% a year ago. But College Students’ Facebook Use Easing Up Over the Summer, While Parents Logging On in Record Numbers.
The social networking demographic has surely broadened beyond Gen Y along with the applications of the technologies.
Successful organizations are using social technologies to complement their talent strategies. Find out more in the presentation below:
Original source: Social Networks and Talent Strategies, by Alice Snell
Tagged as:
employee enagagement,
talent management,
taleo
Universal McCann’s WAVE research into the phenomenal growth of social media is the most robust data set in the world. Affectionately called “Power to the People,” this annual social media tracker has mapped key changes in consumer uptake and usage of social media platforms for the past four years.
Power to the People provides in-depth understanding into the dramatic changes driven by the uptake of social media, including:
* How consumers use social media and what motivates them to use it
* How social media influences consumers’ purchase decisions
* How social media allows consumers to influence the purchase decisions of people they don’t know
* Which brands are using social media most effectively
* What should be done to maximise the effectiveness of brand communication in these spaces
Wave.4
The latest iteration—WAVE 4—tracked 23,200 active Internet users in 38 countries during Spring 2009, providing an exhaustive study and a wide range of insight. The report is stuffed full of global statistics, with individual country focuses on the USA, UK, Germany, Korea, Brazil, India and China.
The data in Wave 4 juxtaposed with the relatively low ad spend in social media shows that consumers are out in front of marketers. The opportunity for success in the relatively uncluttered landscape will never be higher.
Key statistics include:
- The total estimated global active internet audience is now 625m
Tagged as:
power to the people,
social media,
study,
universal mccann,
wave,
wave1,
wave2,
wave3,
wave4
Original Source:
Nonprofits Lead Academia and Corporations in Social Media Adoption, ImpactWatch
For the second year in a row, non-profits have adopted social media at a faster rate than corporations or academic institutions.
A new research study, “Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities” compares organizational adoption of social media in 2007 and 2008 by the nation’s top 200 largest charities.
The study was conducted by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Eric Mattson, CEO of Financial Insite Inc., a Seattle-based research firm.
The study reveals that:
- 57% of charities have blogs, compared to colleges/universities at 41%, Inc 500 corporations at 39% and only 16% of Fortune 500 Co.s blogging.
- 90% of charities feel that their blog is successful.
- Use of at least one form of social media has increased from 75 to 89% of respondents.
- Usage increased for all social media tools studied: 79% of charities are using both social networking and video blogging, up 38 and 47% respectively over a year.
- 66% of charity respondents conduct online media monitoring, compared to 54% of academic institutions and 60% of the Inc 500.
- Over 80 percent feel that social media is at least “somewhat important” to their future strategy; 45 percent responded that social media is very important to their fundraising strategy.
Tagged as:
Nonprofits,
Reports,
social media,
study
