I just came across the social media policy that Wendy Harman at the Red Cross has been hard at work creating, and it is too good of a document to not pass along. The purpose of the strategy is to encourage Red Cross staff and local chapters to participate in social media and helps them create a strategy for their particular chapter. The document outlines the goals and objectives that the Red Cross has from a national perspective and provides high level considerations for local chapters interested in creating a social media presence.
Original source: The Three Spheres of Web Strategy –Updated for 2009, Web Strategy by Jeremiah
I hope this is one of those resources you print out pin to your desk, and share with others. This is the core theme of this blog, the balance needed for successful web endeavors in organizations.
I originally posted this diagram in 2006, then updated it in 2007, and it’s time to revisit the core structure of the goals and challenges of a Web Strategist, especially as I reset as I change roles.
Internal Social Networks are starting to appear inside some organizations. Early adopters are finding positive business results by helping employees connect through “internal Facebooks.” By effectively harnessing these new networks, organizations are seeing positive impacts on internal brand building, as well as employee engagement, satisfaction and motivation — which leads to higher levels of productivity, revenue, and profit.
Original Source: Inside IKEA’s Human Intranet Approach, Paul Chin, Intranet Journal
I do a little, you do a little, and together we do a lot. This is a concept that’s deeply embedded in the business model for IKEA, the global home furnishing giant with over 270 stores in 36 countries. The strong sense of teamwork, community, and collaboration expressed in this simple principle forms the basis of IKEA’s organizational and operational culture. It means as much to those working in HR, Sales, and Marketing as it does to consumers who buy the company’s flat packed furniture that they assemble themselves.
It’s annual enrollment time, and companies — even mine — are looking for ways to encourage employees to participate in a corporate wellness program that promotes a healthy lifestyle, as it can ultimately mean reduced benefits costs for a company (e.g., smoking cessation, weight management). However, in these budget-conscious times, cost effective tactics are essential. If there was ever time that social media could be leveraged within corporate culture, a social network to drive wellness participation is almost certainly a no brainer — easy to implement, cost effective, with potential for much higher participation than traditional wellness programs.
So to start with a fact, Expedia (the web based travel agency) has seen an 87% drop in their profit margin over the last year. This huge loss may be largely attributed to the economic downturn of recent years but could there also be a more intrinsic reason?