Last year, Oracle President Mark Hurd outlined the ways that executives can use HR intelligence to help them make better business decisions, shape the future of their organizations and improve the bottom line.
He highlighted that talent management is one of the top three focus areas for CEOs, and explained how HR intelligence can help drive decisions to meet business objectives. Hurd urged HR leaders to use data to make fact-based decisions about hiring, talent management and succession to drive strategic growth. To win the race for talent, Hurd explained that organizations need powerful technology that provides fact-based valuable insight that is needed to proactively manage talent, drive strategic initiatives that promote innovation, and enhance business performance. Read the full post >>
Organizations today are moving faster than ever and too many HR leaders are assuming that what they are doing is working. A recent study revealed that 64% of HR practitioners thought their practices were actively contributing to the organization, yet only 23% of line managers agreed. Like it or not a global economy is emerging and with it comes an entirely new suite of competitive pressures. It is not OK for HR leaders to think they know what is working, they must know what works, how to measure the efficiency and effectiveness of various programs, and be able to prove it to line managers and corporate leadership.
While a few organizations possess phenomenal metrics, the vast majority do not. Measures of work activity are not the same as measures of outcome or performance. Read the full post >>
Original Post: Nick ONeill, Social Media Today
While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies.
According to 2009 Mzinga & Babson Executive Education study, over 80% of professionals do not measure ROI for their company’s social media programs. Granted, Social Metrics and their measurement techniques are relatively new, and this might account for the lag in tracking. However, there are some organizations measuring social metrics, which enables them to eventually measure ROI. Marketing Sherpa’s survey of 2,000+ marketers shows the following three social metrics at the top of what’s being measured: Read the full post >>
Original Post: Social Media Analytics: Twitter: Quantitative & Qualitative Metrics
Klout is a wonderful little tool that measures Klout Score, a proxy for “influence”:
It is easy to understand the market demand to boil things down to one number, but this is perhaps the least useful thing in Klout.
While on the surface they might seem useful, I am always suspicious of compound metrics. They can be subjective, inapplicable to many and efficiently hide the insights you need to understand what actions to take. [See more here for Compound Metrics: Four Not Useful KPI Measurement Techniques]
Mercifully there is so much more to Klout than that.
Klout measures a bunch of lovely metrics, specifically applicable to Twitter, that are grouped into four buckets: Reach, Demand, Engagement (!!) 
, Velocity. Read the full post >>
By Charlene Li: Many companies approach Social Computing as a list of technologies to be deployed as needed — a blog here, a podcast there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. Forrester categorizes Social Computing behaviors into a ladder with six levels of participation; we use the term Social Technographics® to describe a population according to its participation in these levels. Brands, Web sites, and any other companies pursuing social technologies should analyze their customers’ Social Technographics first and then create a social strategy based on this profile. Read the full post >>
Original Source: Can Social Media Be Measured?, Li Evans, Search Engine Watch
Social media can be measured, but measuring isn’t the same for everyone. Just like there’s no cookie-cutter social media marketing strategy for companies to purchase and implement, there’s no simple off-the-shelf answer for measuring your success with your social media strategy. It can be a combination of numerous measurements, both automated and manual.
Social media marketing strategies are so much more than acquiring traffic and links from “socialized” content that appear on blogs, or videos that appear on YouTube and are promoting on sites like Digg, Mixx, or Reddit.
These are merely tactics. If you don’t have a strategy that includes goals and measurement about these implemented tactics, then it’s as if you’re doing nothing.
Read the full post >>
