I have to admit, looking at beautifully crafted social media frameworks makes me feel positively giddy. So imagine my delight when I saw all of the social media framework goodness on Ross Dawson’s Twitter page: @rossdawson. So, for other geeks who get the same cheap thrills as I do, I’ve combined the frameworks created by Ross Dawson and Advanced Human Technologies and Future Exploration Network into one single collection. Some of the frameworks are from a couple of years ago, but they’re still so relevant that I thought I would include them. Don’t be shy… enjoy!!!
September 21, 2009 Read the full post >>
Parker LePla’s branding experts, Briana Marrah and Joe LePla, led a workshop at the Advanced Learning Institute’s Internal Branding Conference. They spoke on how to leverage social media tools to engage your employees and create effective brand champions.
Social media tools have added more visibility to your brand, providing a channel for anyone’s opinions and experiences to be distributed to the world almost instantaneously. If this isn’t enough to make you a little nervous, what about the fact that conversations in social media aren’t limited just to your customers? Your employees are online sharing their opinions about you, too. Your employees’ lives and jobs intersect online where the lines between public and private are blurred at best. Read the full post >>
The Disclosure Best Practices Toolkit is a draft series of checklists to help companies, their employees, and their agencies learn the appropriate and transparent ways to interact with blogs, bloggers, and the people who interact with them.
We believe in the principles of transparency and openness, and this document is a way of making this real on the inside. Our goal is not to create or propose new industry standards or rules. These checklists are open source training tools designed to help educate the hundreds or thousands of employees in any large corporation the appropriate ways to interact with the social media community.
Downloads and Translations
You can download the Disclosure Best Practices Toolkit as a single document (read on to view it online): Read the full post >>
Original Source:
Definitive Guide to Corporate HR Blogging
Real-time social networking via Twitter, Facebook, etc. is certainly all the rage. But fundamentally, blogging still remains the best way to build brand, authority and thought leadership. Lots of companies blog and more and more are joining the world of blogging on a regular basis. Corporate HR blogging on the other hand has a long way to go.
Ben Yoskovitz and Susan Burns have written a definitive guide for corporate HR blogging — a practical, how-to guide on how to setup a blog, get management approval, write great content and build traffic. The guide is 31 pages long – but it’s broken up into small chunks that are easy to read and digest. There’s a list of Top 10 Corporate HR Blogging Tips near the end, along with a list of great online resources for blogging, HR and recruitment. Read the full post >>
I’m currently in the process of working with our Talent Acquisition team to improve my company’s external Careers site, the front end “static” pages as well as the applicant tracking system (ATS) itself. Some of the challenges that I am currently facing are: Read the full post >>
- Effectively communicating what we do as a business in a fun and interactive manner.
- Streamlining the user experience so that it is easy for applicants to find and apply for positions.
- Conveying the company as a great place to work with excellent benefits and programs (and it is!).
- Aligning the recruiting brand to the corporate enterprise, while also maintaining one that is unique to our business.
Universal McCann’s WAVE research into the phenomenal growth of social media is the most robust data set in the world. Affectionately called “Power to the People,” this annual social media tracker has mapped key changes in consumer uptake and usage of social media platforms for the past four years.
Power to the People provides in-depth understanding into the dramatic changes driven by the uptake of social media, including:
* How consumers use social media and what motivates them to use it
* How social media influences consumers’ purchase decisions
* How social media allows consumers to influence the purchase decisions of people they don’t know
* Which brands are using social media most effectively
* What should be done to maximise the effectiveness of brand communication in these spaces Read the full post >>
Original Source:
Nonprofits Lead Academia and Corporations in Social Media Adoption, ImpactWatch
For the second year in a row, non-profits have adopted social media at a faster rate than corporations or academic institutions.
A new research study, “Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities” compares organizational adoption of social media in 2007 and 2008 by the nation’s top 200 largest charities.
The study was conducted by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Eric Mattson, CEO of Financial Insite Inc., a Seattle-based research firm.
The study reveals that: Read the full post >>
Original Source:
Grow Your Business Using Social Media 2009
From the Executive Summary:
This free guide contains the principles and processes for business owners, marketing departments and media teams to build their brand and to grow their businesses, using the power of social media.
The focus of the guide is on understanding social media and getting started efficiently and effectively, and then streamlining your online activity into those areas where you are most effective. More than just a theoretical look at the social media landscape, it offers the practical step by step process to get a social media strategy in place right away, and monitor its ongoing success. Read the full post >>
