In part of my ongoing research for latest and emerging trends for mobile marketing, I have researched the use of QR codes and whether they are an effective means of delivering targeted marketing campaigns. At first glance, QR codes are definitely an enticing way to engage audiences who are active mobile users, and should definitely be explored as a way to expand into mobile marketing. In fact, in a recent social media / interactive strategy that I developed for a major retailer, I included an entire section of how QR codes can be used to engage tweens, since they consume more mobile media than any other demographic. But, as comes with the territory of technology, the adoption rate is dependent on an infrastructure that supports it. The adoption of QR Codes is slow in coming because of two big caveats: 1) a QR reader is required; and 2) the QR reader isn’t native to mobile devices.
Tagged as:
mobile marketing,
qr codes,
qr readers
Original Source: A Social Media ‘How To’ for Retailers, By: Maya Swedowsky, Associate Research Director, Online Division, The Nielsen Company
Though 96.5% of retail sales are still made in brick-and-mortar stores, the Web holds huge influence over buying decisions, Nielsen’s Maya Swedowsky writes. She suggests retailers use social media to engage with customers to learn about their shopping experiences. Zappos, Wal-Mart, Starbucks and Best Buy all provide handy models for building engagement, Swedowsky noted.
As social media continues its meteoric ascent, newly empowered consumers wield more control than ever before. Although retail sales are dominated by brick and mortar stores, the influence of the Internet on offline purchases is becoming increasingly important. Retailers must listen to and engage their customers through social media by participating and encouraging conversations. The end result will improve customer service and will help turn loyal customers into passionate advocates.
Tagged as:
CGM,
consumer-generated media,
engagement,
retailers,
social media
I love hearing how social media is changing the way businesses relate and interact with their customers. Personally, I remember a time, when I worked for an internet provider company, where I would cringe when people approached me with customer service issues. Friends and family would want to tell me their technical issues or complain about how slow the service was. My standard response became, “call customer service!”
However, social media has provided a completely new approach to customer service… where employees who are enthusiastic about their company’s products / solutions and also passionate about social media are being employed to not only be brand evangelists, but to provide expertise and advice on product information all the way through to the actual purchasing decision.
Tagged as:
best buy,
crm,
twelpforce,
Twitter
Source:
Phonecasting, a rising trend in mobile communications? | CloudRecruiting.net
Ok, so I know what you’re thinking… another buzzword. So, what in the world is Phonecasting?
Phonecasting, also known as phlogging or phone-blogging, involves the ability to use your phone to broadcast directly to the internet, live. Phonecasting combines the popularity of podcasting with the ubiquity and ease of use of mobile devices.
How does Phonecasting differ from Podcasting?
Well, for starters, podcasters typically use a microphone and recording software to create their programming. In contrast, phonecasters use the phone as the microphone. In addition, unlike traditional podcasting, phonecasting does not require recording software but simply phonecasting service (or application) that allows users to dial a number and record.
Don’t like blogging? Try phonecasting to attract your target audience.
Tagged as:
cloud recruiting,
phonecasting
