In my research for creating my own company’s Facebook page, I came across a couple of really good articles for optimizing a corporate Facebook page. Below is a mash-up of the best of the recommendations.
Sources: How to Create a Powerful and Engaging Facebook Page [corporatedollar.org], Five Tips for Optimizing Your Brand’s Facebook Presence [Mashable]
Facebook is undoubtedly one of the most popular social media services used by individuals, businesses and non-profits to connect with people. Groups and Pages are excellent options to leverage the large network and reach of this popular platform. Lately, Facebook Pages have become quite popular among businesses to show their presence in a much better way building engaging and long lasting relationships with users and fans. Let’s see how to make an interactive Facebook page that gives a reason to your fans to stay, interact and promote your cause.
Custom Image
Picture says a thousand words. Take a look at the Facebook page of Coca Cola. Not only it brands the page, but also grabs immediate attention of the visitor. The key to a successful page is customized image that represents your brand.
Facebook specs recommend that profile pictures should be 200px wide, while height can vary as needed. What is less documented is how the thumbnail that Facebook uses across the system is generated from this picture.
Tagged as:
brand marketing,
corporate marketing,
facebook,
social media
IBDF’s first ‘Annual Report Card’ of the most valuable retail brands in the United States, plus the top 5 in Canada and Mexico. It’s an assessment of the companies that are most successful at managing their brand, as well as a look at those that didn’t make the cut.
Tagged as:
brand marketing,
Presentations
I am in the process of developing a Facebook page for my company, and in my research came across this very informative article on 8 essential apps for a Brand’s Facebook page. Clearly, you will need to assess what applies to your business’ objectives; however, this is a fantastic list of apps that any brand should consider.
Source: 8 Essential Apps for Your Brand’s Facebook Page, Mashable
Not even a year ago, Facebook was still being dismissed as a silly site intended to help college kids slack off. Indeed, that is what helped the social network take hold with a large number of users, but it has proven its worth in business and by now, nearly everyone is on board. Companies of all sizes are scrambling to get on the site and reach both new and current customers with a Facebook (
) Page, the Facebook preferred method for user interaction with a brand, company or public figure.
An effective Facebook Page not only attracts fans, but is sticky so that fans keep coming back and may even share the content on the Page. To do that, you need a well thought out Page that has some great applications supported by good, relevant content. Here are eight essential apps for your brand’s Facebook page:
Tagged as:
brand marketing,
corporate marketing,
facebook
Source:
Study: Retailers Shift Marketing Dollars Towards Social Media, Mashable
Although many retailers are reducing their online marketing budgets, spending on social media is falling at a slower rate than spending in other online marketing channels.
Moreover, amongst companies that are weathering the current economic storm and expanding marketing budgets, investments in social media are generally on the rise. This according to a new study released today by The National Retail Federation’s Shop.org and Forrester Research.
Overall, the study found that 30 percent of retailers plan to reduce their online spending this year, while 24 percent plan to increase it and 46 percent are keeping their budgets the same. However, the stats get more interesting when you drill down to how both the successful and the struggling retailers are allocating their marketing dollars.
Key Findings
Amongst retailers that are reducing spending, 56 percent are cutting spending on search engine marketing, while only 24 percent will cut their social media marketing budget.
Amongst retailers that are performing well (“beating expectations” according to the study), 12 of the 20 will increase spending in social media marketing.
Further, amongst retailers that are increasing budgets, 80 percent will put more money into search, while 65 percent will put more into email marketing.
Tagged as:
case study,
corporate marketing,
social media
Source: Ignoring Social Media could be the worst business decision you ever make – Ecademy.
Some people thought that the telephone was a fad. The founder of IBM himself failed to see the long-term possibilities of the computer. Others believed that TV would never catch on and still others thought that email would never replace letters and postcards. There are also those who say that Social Media is just a phase, a passing trend that will be gone in a few years.
As a digital marketer, a web presence architect and an Internet professional who is deeply involved in creating and implementing Social Media strategies for my clients – a variety of businesses of all shapes and sizes – I see firsthand the variety of responses to this new Internet paradigm.
Some people are blissfully unaware of Social Media. Some are aware but are choosing to ignore it. And, at the opposite end of the spectrum, some people confess to be “dabbling”, or “doing a bit” and finally, some people – and some businesses – are completely embracing it, pushing out the frontiers and seeking to make the most of this phenomenon.
Unaware of Facebook? What planet…
Tagged as:
Marketing,
social media,
Strategy,
underdesign
