From the category archives:

Social Business

This article originally appeared: What Star Trek Can Teach Us About Enterprise Mobility, Citrix Online


Photo courtesy of: Legoagogo via Flickr

Being on the Starship Enterprise was like being in the workplace of the future. In fact the Enterprise operated with the same challenges that enterprises face today. Everyone had lots of devices, needed access to lots of different apps and desktops from these devices, and the ability to share data and do this with complete security and control. On top of that, everyone wanted the ability to work at any time, from any device and from anywhere. The Enterprise was definitely the workplace of the future.

Let’s take a step back and actually put this into context. On your average Star Trek work day the following occurred:

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Are you addicted to white papers, just as I am? Well, my friends at Awareness, Inc. have put together an epic list of the top 10 social media whitepapers of 2012. Enjoy the white paper goodness. And try to tweet every once in a while so we know you’re still there, K?

Source: Awareness Inc.

To help you understand important shifts in the social media landscape and how they affect marketing, Awareness Inc combed through the juiciest research findings from 2012, pulling out 10 studies and 30 essential takeaways for any successful marketer and created a guide to help you with them . The ten white papers included are:

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No More Silos… Just Social Business

by Elizabeth Lupfer on October 15, 2012 · 73 comments

in Featured,Social Business

From: Holistic Social Relationships, Breaking Down Social Media Silos and Enabling a Coordinated Brand Voice, Astute Solutions

A holistic approach to social listening and engagement can transform your business into a social business, help you quickly find relevance in the massive social world and allow you to use the information for the betterment of your entire organization.

At first blush it might seem like marketing should take the lead and “own” social media and there are plenty of benefits available that can be leveraged to enhance the brand. But once you identify the numerous stakeholders who have or will find tremendous value in social information, it quickly becomes clear: social media is not all about marketing, sales, PR, HR or even support.

It’s about the complete business and the impact it has is enormous.

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97% of chatter on social media offers little to no value to your organization nor its goals. So how do you get to the 3% that matters?

Astute Solutions, a CRM software solutions company, has created an infographic to help you make business sense of all the social media chatter and integrate valuable social insights throughout your entire organization.

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Image courtesy of Moleskin.comTo find out what people actually think about social, cloud enablement technology company, Appirio recently conducted a survey with 300+ international (UK and US) respondents where they  focused on end-users of social and what they think of it. Interesting findings include:

  • People’s bosses uses social tools twice as much as they do
  • Brits are more social at work than people in the US
  • Everyone generally recognizes the potential of social and wants their company to invest more in it
  • People think culture and having an owner for social are more important for success than budget

Mark Fidelman, Forbes, on Appirio’s study:

After surveying over 300 professionals, technology service provider Appirio determined that most people are far more social personally than they are at work.

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There is an overwhelming torrent of information hitting us from all angles when it comes to social media. For most professionals, the question is no longer why, but how. But it’s a daunting task to interpret and sort out the knowledge, statistics and research, and determining the best approach for you and for your organization. If your experience is anything like mine, every answer results in even more questions.

If this sounds familiar, please consider joining me on Oct 2 at Impact99-HR Summit in Vancouver — a unique one-day experience that helps HR and business leaders move from thought to action as they get educated on social workplaces, HR innovation and business thought leadership.

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It’s a touchy subject: does promoting “play” (or gamification) at work actually make your employees more engaged? It’s a topic that I’ve broached with many senior leaders with varying and valid concerns, mainly:

  1. Gamification can’t truly drive productivity because it is too much of a distraction.
  2. Doesn’t it foster competition rather than drive community and collaboration?
  3. Current internal portal structure doesn’t support or enable gamification technologies.
  4. Correlation between gamification and business performance is unclear.

Target Work Activities to Reward Desired Behavior

Sure.. it’s playing at work… kind of. It’s basically a way of using symbols (badges, titles, ranks, levels, etc.) to signify status in a community, among colleagues and peers. But when implemented judiciously, gamification can also be used to encourage certain cultural and performance behaviors. More aptly, it’s a great way to foster connectedness, encourage collaboration and to recognize achievement among employees.

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Update: A version of this post was published on Ragan Communications: “50 definitions of employee engagement” on August 6, 2012. Thank you so much to everyone who contributed to this post!

With the evolution and growing attention to employee engagement one thing has become very clear. Employee engagement comes in many shades, different definitions. It’s a concept that outwardly has a very simple meaning, but we know underneath, there are multiple layers, multiple shades that add to its complexity. Its meaning and how you define it can vary depending on your role, your organization, your individual satisfaction and even personal happiness. The levels of interest vary: there are those who don’t understand its value and won’t take part at all, those who play more of the voyeur, watching as it  happens, and then there are  those who are eager participants, actively driving and leading engagement efforts. We also know that how organizations define and promote employee engagement has evolved over time and has varying shades of definitions depending on the needs of the organization.

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Social HR and the Employee LifecycleWhen I present social business as my passion, the typical listener assumes I’m talking about Yammer, Facebook or Sharepoint. It’s interesting to see how they can easily confuse social platforms as the same as being a social business. But it’s not.

It’s easy to become distracted by shiny, new tools and platforms, but these are just delivery channels. As I’ve learned, and I’m sure as you have as well (if you’re reading this post), being a social business is so much more than that. Social within a business may have began with Marketing and IT, but let’s face it… we’ve reached a point where it’s clear that Human Resources is the GLUE in creating social programs that are not only relevant and adoptable to employees, but ones that transform your organization and its culture. If you’re truly looking to transform your organization through social tools, then your purpose should be based on the human ingredients necessary to drive that change: employees.

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Original Source: The State of Social Collaboration, Central Desktop

Social collaboration is here to stay.  In less than five years, the dialogue around social collaboration has shifted from skepticism to “expecticism.”

In the near future, software vendors won’t differentiate on whether or not they are social – virtually all business software will be inherently social. The intranets of tomorrow will ALL be like Facebook. Rapid and hyper collaboration tools that leverage the entire company and remote workers will be “table stakes” in the enterprise.

It goes without saying we believe that social collaboration is changing how companies work together, how they innovate and how they serve their customers. As such, we’ve created an infographic that chronicles the history of social collaboration, illustrating where the industry has come from, how large it has become and where it is growing.

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