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Building A Social Business – It’s Not Just About Technology

The 8 Step Guide to Building a Social Workplace While social business has become a hot buzzword over the last few years, the evidence of success has been hard to capture and measure. Successes are much more clearly identified and defined when it comes to technology and collaboration platform adoption, but much the lines become more blurry when it comes to emotional, cultural impacts and business successes as a result of becoming a social workplace.

It’s no wonder that the industry has entered what Gartner refers to as the trough of disillusionment.

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Social Tools, Social Workplace?

Source: Bring Your Own Service, Microsoft Press Release, May 27, 2013

Nearly half of employees report that social tools at work help increase their productivity, but more than 30 percent of companies underestimate the value of these tools and often restrict their use, according to new Microsoft research.

The survey asked 9,908 employees in 32 countries and found that 39 percent of them feel there isn’t enough collaboration in their workplaces, and 40 percent believe social tools help foster better teamwork. More surprisingly, 31 percent said they are willing to spend their own money to buy social tools.

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Star Trek Out of Darkness and Into Enterprise Mobility

This article originally appeared: What Star Trek Can Teach Us About Enterprise Mobility, Citrix Online


Photo courtesy of: Legoagogo via Flickr

Being on the Starship Enterprise was like being in the workplace of the future. In fact the Enterprise operated with the same challenges that enterprises face today. Everyone had lots of devices, needed access to lots of different apps and desktops from these devices, and the ability to share data and do this with complete security and control. On top of that, everyone wanted the ability to work at any time, from any device and from anywhere. The Enterprise was definitely the workplace of the future.

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The Best of 2012’s Social Media White Paper Goodness

Are you addicted to white papers, just as I am? Well, my friends at Awareness, Inc. have put together an epic list of the top 10 social media whitepapers of 2012. Enjoy the white paper goodness. And try to tweet every once in a while so we know you’re still there, K?

Source: Awareness Inc.

To help you understand important shifts in the social media landscape and how they affect marketing, Awareness Inc combed through the juiciest research findings from 2012, pulling out 10 studies and 30 essential takeaways for any successful marketer and created a guide to help you with them . The ten white papers included are:

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No More Silos… Just Social Business

From: Holistic Social Relationships, Breaking Down Social Media Silos and Enabling a Coordinated Brand Voice, Astute Solutions

A holistic approach to social listening and engagement can transform your business into a social business, help you quickly find relevance in the massive social world and allow you to use the information for the betterment of your entire organization.

At first blush it might seem like marketing should take the lead and “own” social media and there are plenty of benefits available that can be leveraged to enhance the brand. But once you identify the numerous stakeholders who have or will find tremendous value in social information, it quickly becomes clear: social media is not all about marketing, sales, PR, HR or even support.

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Finding the Needle in the Proverbial Social Media Haystack [#infographic]

97% of chatter on social media offers little to no value to your organization nor its goals. So how do you get to the 3% that matters?

Astute Solutions, a CRM software solutions company, has created an infographic to help you make business sense of all the social media chatter and integrate valuable social insights throughout your entire organization.

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