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To find out what people actually think about social, cloud enablement technology company, Appirio recently conducted a survey with 300+ international (UK and US) respondents where they focused on end-users of social and what they think of it. Interesting findings include:
- People’s bosses uses social tools twice as much as they do
- Brits are more social at work than people in the US
- Everyone generally recognizes the potential of social and wants their company to invest more in it
- People think culture and having an owner for social are more important for success than budget
Mark Fidelman, Forbes, on Appirio’s study: