From the category archives:

Social Media Strategy

A long time ago, a former boss gave me some sound advice: Seek first to understand, Then to be understood.

Do you recognize it? I call it the Talking Stick rule, but some of you might recognize it as Habit 5 of the “7 Habits of Highly Effective People“.

I love the whole purpose of this phrase. To understand and to be understood. And what better mission for any internal communicator? It’s easy to go “through the motions” of listening, selectively hearing only “certain parts of the conversation or attentively focus on only the words being said, but miss the meaning entirely. So why does this happen? Because most people listen with the intent to reply, not to understand. You listen to yourself as you prepare in your mind what you are going to say, the questions you are going to ask, etc.” (Stephen R Covey, 7 Habits of Highly Effective People).

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Hello, Boris, you AND me, Pitstop – it’s just some of the names from various corporate intranets.

Some companies give their internal portals just a name. Other companies choose to give their internal portals a complete identity. There are some companies who go the simple route and just call it what it is: Intranet. If you are a company who still operates on multiple portals such as the corporate intranet, the HR portal, and the collaboration portal.. the name becomes that much more important in helping your employees distinguish one portal from another. Coming from a corporate background where all the companies I’ve worked for have had a “branded” intranet, it still surprises me to hear many companies out there don’t. Personally, I like a branded intranet. It’s an easy way to strengthen corporate culture, support brand identity and make your intranet a “destination” not just a “site.”

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In our “Social Knows” series, we sniff out and compile statistics and research regarding workplace / workforce management, human resources and employee engagement. The goal is to provide you with the background knowledge necessary to support your own recommendations, findings and strategies. Submissions always welcomed.

UPDATE: There is a new Employee Engagement Statistics post which includes mobile workforce stats (~Elizabeth, 11/20/2011)

http://www.encompasseducation.com/Portals/61104/images//Employee%20Engagement%20Statistics-resized-600.jpgHuman Capital and Corporate Culture

  • The lost productivity of actively disengaged employees costs the US economy $370 BILLION annually. (Gallup)
  • In February, June, and October of 2010, the number of employees voluntarily quitting surpassed the number fired or discharged. (US Bureau of Labor Statistics)
  • 70% of engaged employees indicate they have a good understanding of how to meet customer needs; only 17% of non-engaged employees say the same. (Wright Management)
  • 78% would recommend their company’s products of services, against 13% of the disengaged. (Gallup)

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