Original Source: Can Social Media Be Measured?, Li Evans, Search Engine Watch
Social media can be measured, but measuring isn’t the same for everyone. Just like there’s no cookie-cutter social media marketing strategy for companies to purchase and implement, there’s no simple off-the-shelf answer for measuring your success with your social media strategy. It can be a combination of numerous measurements, both automated and manual.
Social media marketing strategies are so much more than acquiring traffic and links from “socialized” content that appear on blogs, or videos that appear on YouTube and are promoting on sites like Digg, Mixx, or Reddit.
These are merely tactics. If you don’t have a strategy that includes goals and measurement about these implemented tactics, then it’s as if you’re doing nothing.
However, there are general concepts around social media you can use to come up with measurements and gauge whether your efforts hit the mark. They don’t just revolve around monitoring or just around Web site analytics.
Most of the time it’s a combination of pieces of monitoring data, pieces of Web site analytic data, and a lot of manual data your team needs to collect and put in an Excel spreadsheet.
The Four I’s of Social Media Measurement
“Marketing’s New Key Metric: Engagement” by Brian Haven of Forrester Research identifies four areas of engagement that can be measured. Engagement is the name of the game when it comes to social media and measuring successes and failures.
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roi,
social media measurement
Original Source:
Social Media ROI and
The REAL Social Media ROI – Risk of Ignoring…
Social Media ROI
Social media is intangible – how do you quantify the ROI of online social tools that are based on human networks and one-to-one (micro) interactions?
Vancouver based consultant, blogger and author, Shane Gibson, recently posted a great podcast that discusses 26 ways to measure social media ROI.
The REAL Social Media ROI – Risk of Ignoring…
It seems everyone’s been talking lately about the Return on Investment – ROI – of social media. On the one hand, we have businesses trying to see where they’ll make a profit; on the other we have social media proponents explaining you shouldn’t try to measure social media ROI the same way you would in normal business practices.
But maybe we’re looking at the wrong ROI to start with – instead of return on investment, perhaps we should be more worried about the Risk of Ignoring.
This can work on both levels, personal and business-led, but for the sake of this post, I’m going to stay with businesses.
(If only from the viewpoint that it seems to be businesses more than individuals that are using social media less effectively).
Say the CEO of Company X brings in his sales or marketing director to the boardroom, and tells them he’s heard wonderful things about this “social media craze”. He’s heard that millions of people are using it, and he wants his company to have a bite of the money that these millions of social media users have, just waiting to be spent.
Tagged as:
Measurement,
roi,
social media
