From the category archives:

Social Media Strategy

I believe one of the best skills for an effective blogger is someone who fervently researches and reads — finding not only inspiration for content but also supporting facts and figures. A lot of people ask me what sites or blogs inspire my own content for The Social Workplace. After spending some time compiling this list, I realized that I was overlooking the very resource that I used when I was first started looking: Alltop.com.

As an enthusiast within the social media space, you will inevitably find Alltop’s topics on collaboration, enterprise or general social media of significant use.  However, as my own research became more focused towards internal technologies and employee engagement, I found that these topics were either too broad or slightly off focus (e.g, the enterprise topic is more about infrastructure not strategy). What I found I needed was a topic that listed blog posts and articles related to social technologies that bring about the essence of the internal social workplace — employee engagement, intranets, productivity, knowledge management, social learning. Therein lies, corporate social media.

Imagine my delight, then, when L.P. “Neenz” Faleafine at Alltop.com accepted my proposal to create a new topic category that was specific to this area. In fact, the original intent for my “List of Social Intranet, Enterprise 2.0, Collaboration, Engagement, and HR Technology Experts” was created as my first steps towards compiling a list for Neenz to populate this category.

I’m extremely excited to say that this list is now live: http://corporate-social-media.alltop.com/

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Winding down from my presentation at The Conference Board’s Social Media for Human Resources seminar, there is one important takeaway that resonates with me: the importance of employee engagement and trust. Engagement is employees’ connection to their work, organization, leaders, managers, clients or customers, performance, and results. On the more human side, it’s also the degree to which employees are willing to go the extra mile,  display loyalty to their company before, after and during core business hours; and display satisfaction with their work and workplace. “Organizations need engaged employees at all levels (leaders, managers, staff) to achieve results significant for the organization” (Business Exchange: Employee Engagement).

During lunch, Erin Arcario (@earcario) and Nicole Maddox from Boehringer Ingelheim Pharmaceuticals, Inc, a couple of very enthusiastic conference attendees, and I actively discussed the benefits and risks of an organization’s social media involvement; the consensus being that the benefits outweighed the risks. One of those key benefits being that social media offers an additional platform in which to engage employees — internally and externally.

Considering that upwards of 50% of companies block access to social networking sites from the office, it’s clear that employee engagement requires a leap of faith… almost blind trust, if you will. And in a time where social media has made trust such an important element in successful business /employee relationships, an engaged employee is more essential than ever.

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Found this social media map from Aon Hewitt’s Inside. Great visual to generate ideas and vision for creating your own social media approach.

example from our recent social media workshop
Not sure how to jump start your social media approach?

Download [Aon Hewitt's] social media map to identify the best opportunities. As a really good example of how to take the social media map and use it for your needs, see the example to the right which is from their recent social media workshop.

Download Now

 

 

Join Aon’s LinkedIn group to share your map and ideas.

Also follow @AonHewittInside for continued social media insights.

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Below is what’s intended to be a growing resource list of professionals, bloggers, enthusiasts and experts who focus on creating a social workplace through — but not necessarily limited to — collaborative technologies, corporate social media, intranets, employee engagement or HR technology. If you or your community (more than one contributing author) would like to be included, please submit your information via the contact form or by commenting below and we will be sure to include you.

Individuals


NameCompanyBlog / Personal SiteTwitterFocus Area
Andy JankowskiEnterprise StrategiesEnterprise StrategiesAndyJankowskiCorporate SM
Anne Marie McEwanThe Smart Work CompanyThe Smart Work CompanydrmcewanLearning
Anne McCrossanVisceral BusinessVisceral BusinessAnnemcxEnterprise 2.0
Bas ZurburgBas Zurburg ConsultingBas Zurburg BlogbaszurburgIntranets
Beth GlebaIKEAModern Internal
Information Practices
BethGlebaIntranets
Carolyn DouglasIntranet ConnectionsIntranet ConnectionscarolyndouglasIntranets
Charles JenningsDuntroon AssociatesCharles Jennings BlogcharlesjenningsLearning
CV HarquailAuthentic OrganizationsAuthentic OrganizationscvharquailAll
Dan PontefractTELUSTraining WreckdpontefractAll
David TerrarBusiness Two ZeroBusiness Two ZeroDTEnterprise 2.0
Elizabeth LupferVerizon The Social WorkplacesocialworkplaceAll
Gautam GhoshQontext Gautam BlogsgautamghoshHR Technology
Grant MasonYackstarYacktimemasonqldCorporate SM
Jacob MorganChess Media GroupJacob Morgan MarketingjacobmCorporate SM
Jane HartC4LPT ConsultingC4LPT Blogc4lptCorporate SM
Jeff WillingerRightpointRightpoint /
FB Fan Page
jwillieIntranets
Jon InghamStrategic DynamicSocial AdvantagejoninghamCorporate SM
Lisa WeserFleishman HillardYou Got Game?lisaweserCorporate SM
Michael RicardCommunity ContractorMichael J Ricard Blogmijori23All
Michael SpechtInspechtSpecht BlogmspechtAll
Mike PascucciEktronAll SocialmikepascucciAll
Oscar BergAcandoThe Content EconomyoscarbergCorporate SM
Paul JansenPaul Jansen ConsultingPaul Jansen BlogpauljansenEnterprise 2.0

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http://static.howstuffworks.com/gif/social-networking-real-life-1.jpgYou probably know me … I’m the person you met at the airport, a conference or a networking event with whom you now share common interests. I’m the former colleague, high school or college friend with whom you now keep in touch. Or better yet, I’m the one you’ve never actually met in person, yet we know each other almost as well as if we had. People ask me all of the time: how do you do it? How do you meet so many people and sustain the relationship? And why do you care to? For me, the answer isn’t that hard or complex… and it’s most certainly not based solely on the fact that I’m extremely extroverted and needy (which I am).

I believe in connections — both online and offline. And social media has made all of this easier for me. Recently, a friend challenged me to tell him how I knew all of the friends I currently have on Facebook. He and I sat there and refreshed my profile page and each time he randomly chose someone from my friend’s list and asked me how I knew that person. I passed with flying colors. Was I lucky? Maybe. Am I someone who spends too much time on Facebook? More than likely.

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