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Social Media Strategy

In a Wordle: What The Social Workplace is All About

August 4, 2010

Create your own Wordle at: http://wordle.net

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Listen Up, Location-based Services… Chicks are Influencers Too!

July 28, 2010

If you haven’t seen the flurry of conversations the past two days, let me be the one to tell you that Forrester has  just released a very insightful report on the use of Location-based Services (LBS). Specifically, the use of applications such as Foursquare, Gowalla and Loopt as a means for companies to engage and interact with consumers. LBS applications, as an emerging technology, has a lot of consumers (of the people surveyed 84% had never even heard of Foursquare, Gowalla, or Loopt) and brands wondering if it is technology that is all hype — not surprising since any new technology has a period of adoption while users determine it’s stickiness.

The report contains a lot of insightful information regarding the current fragmentation of the LBS application market — currently, consumers are having to choose between Foursquare, Gowalla and Loopt — where even someone like me, who considers herself a hard-core user of LBS applications has a hard time knowing what each application offers that’s unique from the other. And we haven’t even seen the impact that Google could / will have on LBS applications.

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Build 'Communities of Purpose' — On Purpose

June 23, 2010

Original post:  eModeration publishes new white paper: Communities of Purpose

A new white paper from moderation and community management company, eModeration, details how best a ‘community of purpose’ can be managed, to maximise the engagement and support that these communities can offer their members.

The paper, Communities of Purpose, focuses on interactive online communities with a clear goal, otherwise known as ‘communities of purpose’. Brands and not-for-profit organisations alike can establish these communities to act as a focal point for members to meet, contribute content and provide mutual support. Think of Weight Watchers,  Walk the Walk (raising money to combat breast cancer) or Liberal Democrat Voice for example.

This paper (co-authored by eModeration’s CEO, Tamara Littleton, and Head of Community Ashley Cooksley)  gathers the thinking from some of the highly respected voices in community management today to provide clear, practical advice to those thinking about establishing a community of purpose.  It details best practice for the management of Communities of Purpose in order to maximise the engagement and support that these communities can offer their members. Including:

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Why Can't We All Just Get Along (in Social Media)!?

June 21, 2010

What happens when communities don’t exactly behave the way we intended them to? Fighting and bickering is normal and actually healthy for communities. In fact, if your members aren’t squabbling every once in a while, there’s a good chance that your community isn’t all that compelling to people. If they fight, they care. That said when things get out of hand, it’s time to take action. Below are some very insightful and more common reasons people fight along with the proposed solutions (as suggested by TheNextEngine.com):

When Social Media Attacks!

"When Social Media Attacks!" courtesy of Dan Linabury for TheNextEngine.com

The Golden Child

A new member joins the site who seems to be the ideal member: helpful, smart and full of ideas. They become the golden child overnight. The moderator even pays them special attention, making older members jealous.

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Finding New Heights in Social Media (and in Your High Heels)

June 12, 2010

I have shoes… and LOTS of them. In fact, there’s probably only one thing I love more than social media and that’s high heels. When it comes to shoes, the higher, the better; the more colorful and unique… the more I have to have them. And if you looked inside of my closet, you would know this to be true. Shoes come in all shapes and sizes, colors and varieties, and it’s essential that you find the right fit. Kind of like social media — giving you a unique identity (think Carrie Bradshaw!), putting a little skip in your step, and adding a little swank to your swagger.  And, when have found that combination that fits you perfectly, you will indeed drive conversation. In fact, I have found a lot of commonalities between slipping on a pair of high heels and stepping into social media. Here’s what I’ve found:

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Personal Branding: The Power of You

June 10, 2010

Today I had the wonderful opportunity to present to the National Black Public Relations Society on how to create an influential and credible personal brand in social media.

There are already a ton of great resources that will tell you where and how you create establish your personal brand in any given social networking platform. So, in this presentation, I chose to focus more on how a personal brand allows you to increase your visibility, demonstrate a unique promise of value and help you stand out among your colleagues, peers and social connections; how the ubiquity of social media tools has given communicators the perfect platform for being recognized as thought leaders, contributors and influencers to social conversation; and how, given all of this, can you balance your personal brand with your company brand.

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Key points from the presentation are:
  • Know the value of building, promoting and monitoring your personal brand.
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Ten Social Media Strategies for Businesses

April 27, 2010

Original Post: What Businesses should be doing on Social Media – Ten Strategies, by Lisa Lambert

It’s important that we build relationships with the people who visit our websites.  You want to build relationships with visitors because you want to convert those visitors into leads and sales.  Today’s post is courtesy of Jay Berkowitz of TenGoldenRules.com.  Jay is an exceptional resource, speaker, and has held numerous high ranking positions in the advertising and marketing world. My blog is meant to be a resource for you and to give you as much knowledge as I can about how to market your business online and in social media.  This is no exception.  Jay has a great list of 10 strategies regarding what you should be doing on social media. From Jay himself…

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Ten Rules for Building Your Personal Brand

April 27, 2010

Original Post: Ten Golden Rules for Building Your Personal Brand, By Jay Berkowitz

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  1. Be Your Own Brand Manager – What can you do to improve, package and market your skills for future opportunities in your present company, or for future career goals? My friend Andrea Nirenberg, author of Nonstop Networking said in a recent interview on the 10 Golden Rules podcast “If you were in the grocery store of life, why would somebody pick you up off the shelf? Are you new and improved, repackaged, what are you doing to get the competitive edge?” Is there a course you can take to achieve a new accreditation? How can you use self-study books and learning online through blogs and podcasts? What is your plan to branding your business online? How are you going to take it to the next level? Set specific, measurable goals for yourself.  For example: ‘I will revise my resume and online postings by February’ or ‘I will launch a personal blog by the end of the month’.
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Staying Under the Corporate Umbrella in the Midst of this Social Media Storm

March 31, 2010

It’s raining social media. I LOVE it! And I absolutely love that small to large corporations have really started to see the value in social media. I’ve seen and been approached by many companies who are just on the verge of judiciously implementing the use of social technologies internally as well as externally as an extension of their marketing efforts, to raise brand awareness, and to engage employees.

Setting enthusiasm aside, one of the things I’ve observed lately is that sometimes these social media efforts are disconnected from one another, and oftentimes one functional organization has little to no awareness of what other organizations are doing. I liken this observation to my many years as a Web developer in Corporate Communications, where we would come across “rogue” or grassroots Web site efforts that we would have to wrap into the corporate brand. I absolutely applaud anyone’s earnest efforts to take initiative and make change; however, it’s essential that these efforts be coordinated not only from a branding standpoint, but also legal and overall communications ones as well.

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How PR Pros Are Using Social Media for Real Results [Mashable]

March 18, 2010

Original Post: How PR Pros Are Using Social Media for Real Results, Mashable

PR professionals use social media every single day to get the word out about clients, to communicate with customers and to respond to questions or problems. Twitter, Facebook, YouTube and other social sites have quickly become important tools in a PR professional’s overall toolkit.

As one PR professional, Jeremy Pepper, told us,

“There are so many uses — conversational marketing, reaching influencers — that PR is able to participate in conversations and answer questions, be a support system for clients and companies, as well as empowering customers and power users to be a de facto resource for your company, a champion for your products.”

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