Historically, brand owners were able to determine the relationship that consumers had with their brand. Now, thanks to social media, consumers are the ones who increasingly define how the brand is perceived.
The law firm of Reed Smith, LLP has published, “Network Interference—A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon.” This guide highlights the benefits of social media, while giving you tips on protecting yourself against the inherent legal risks surrounding this phenomenon. These tips will help you:
- Understand the sensitive nature of
Research commissioned by Microsoft in December 2009 found that 79 percent of United States hiring managers and job recruiters surveyed reviewed online information about job applicants.
Most of those surveyed consider what they find online to impact their selection criteria. In fact, 70 percent of United States hiring managers in the study say they have rejected candidates based on what they found.
Review the results of the survey to see how online reputations impact people’s lives. The research comes from interviews with over 1,200 hiring and recruitment managers and 1,200 consumers in the United States, the U.K., Germany… [ Read the full article → ]
Original Post: The Talent Dialogue Approach to Employee Engagement, Deloitte
For many organizations today, the importance of managing talent is no longer an abstraction – it’s an all too pressing reality. Even in the current economy, business leaders are searching for solutions that can help them continue to attract, retain, and engage key talent in an increasingly competitive environment. But though it can be tempting to jump right in and start fi xing things, it’s essential to first develop a foundation of facts that can help you put the right elements together in a winning combination.… [ Read the full article → ]
Due to the hugely influential role of Fortune Magazine’s list of America’s largest corporations (“Fortune 500″) play in the business world, studying their usage of new technological tools like social media offers important insights into the future of commerce.
In July, Mashable wrote a post on 
