By Charlene Li: Many companies approach Social Computing as a list of technologies to be deployed as needed — a blog here, a podcast there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. Forrester categorizes Social Computing behaviors into a ladder with six levels of participation; we use the term Social Technographics® to describe a population according to its participation in these levels. Brands, Web sites, and any other companies pursuing social technologies should analyze their customers’ Social Technographics first and then create a social strategy based on this profile.
B2C Profile Tool
Companies often approach Social Computing as a list… ... Continue Reading →
Original Source: Using Social Media To Redefine The Customer Experience, Analysis by: Josh Weil, CEO & Co-founder,Youth Trends, Inc.
Summary
As social media technologies increasingly become viable marketing solutions, there are significant emerging opportunities for retailers to rethink how they deal with their younger customers. With new tools, resources and learnings released daily, the notion of an improved and technologically enhanced customer experience strategy adds real and tangible value to ... Continue Reading →
Original Source: How companies are benefiting from Web 2.0: McKinsey Global Survey Results
According to McKinsey’s just published Web 2.0 Global Survey, companies that use social media applications say they’ve seen clear benefits from the technology. The survey was conducted online in June 2009 and received 1,695 responses from executives across industries, regions, and functional specialties. The survey questioned Web 2.0 deployments in three main areas: within their organizations; externally, in their relations with customers; and in their dealings with suppliers, partners, and outside experts. About 69% of those surveyed said their use of social networks had increased innovation ... Continue Reading →
Mzinga and Babson Executive Education recently invited a number of participants to participate in a survey examining social software in business. The primary goal of the survey was to examine the adoption and current state of social technologies in business, including how organizations are using social software to improve business processes such as productivity and efficiency, cost reductions, innovation, and brand awareness.
Conducted in collaboration with Babson Executive Education, the survey findings will support a new professional education program designed to help senior managers develop and implement social business strategies, new human capital policies and business processes for success in today’s ... Continue Reading →
Social media is one of the hottest topics today, with the pros and cons of its use being debated in board rooms nationwide. In light of recent restrictions on employees’ social media use (ESPN, Marine Corps, NFL), companies are discussing whether, how and to what degree they should restrict or encourage their employees to use social networking tools. The “Social Media: Embracing the Opportunities, Averting the Risks” webinar offered insight into business leaders’ views and perceptions on this issue and provided actionable recommendations and advice on the development of social media policies and employee ... Continue Reading →
